Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - MET |
| Faculty | Faculty of Business and Law |
Latest research outputs
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An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece
Vassiliadis, C., Priporas, C. and Andronikidis, A. 2013. An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management. 34, pp. 61-70. https://doi.org/10.1016/j.tourman.2012.03.013Article
An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction
Zha, D., Melewar, T., Foroudi, P. and Jin, Z. 2020. An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews. 22 (3), pp. 287-317. https://doi.org/10.1111/ijmr.12226Article
An assessment of customer experience concept: looking back to move forward
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306Book chapter
An ethnographic study of Changdeok Palace: heritage tourism and symbolic representations of national identity
Park, H. 2010. An ethnographic study of Changdeok Palace: heritage tourism and symbolic representations of national identity. Seoul Jimoondang.Book
An examination of strategy development and strategic management processes within growth-seeking small businesses
Donohoe, S. 2015. An examination of strategy development and strategic management processes within growth-seeking small businesses. PhD thesis Middlesex UniversityPhD thesis
An exploratory study of residents' perception of place image: the case of Kavala
Stylidis, D., Sit, J. and Biran, A. 2016. An exploratory study of residents' perception of place image: the case of Kavala. Journal of Travel Research. 55 (5), pp. 659-674. https://doi.org/10.1177/0047287514563163Article
An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China
Priporas, C., Chen, Y., Zhao, S. and Tan, H. 2020. An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services. 53. https://doi.org/10.1016/j.jretconser.2019.101959Article
An integrated core competence evaluation framework for portfolio management in the oil industry
Hafeez, K., Foroudi, P. and Nguyen, B. 2019. An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making. 18 (3), pp. 229-256. https://doi.org/10.1504/ijmdm.2019.10014615Article
An integrated model of firms' brand likeability: antecedents and consequences
Nguyen, B., Choudhury, M. and Melewar, T. 2015. An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing. 23 (2), pp. 122-140. https://doi.org/10.1080/0965254X.2014.914071Article
An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan
Fan, S. and Chang, S. 2014. An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan. 43rd EMAC Annual Conference: Paradigm shifts & Interactions. Valencia, Spain 03 - 06 Jun 2014Conference poster
An investigation of mobile social networking application users' responses to in-app advertisements
Chang, S., Loukidis, G. and Drago, K. 2019. An investigation of mobile social networking application users' responses to in-app advertisements. Asia Pacific ACR Conference. Ahmedabad, India 10 - 12 Jan 2019 Association for Consumer Research.Conference paper
An investigation of the corporate identity construct in China: managerial evidence from the high technology industry
Nguyen, B., Melewar, T., Japtura, A., Han, S., Chen, C. and Yu, X. 2018. An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications. 24 (8), pp. 779-800. https://doi.org/10.1080/13527266.2016.1143382Article
An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B. and Melewar, T. 2016. An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal. 19 (3), pp. 357-376. https://doi.org/10.1108/QMR-06-2015-0053Article
An outsider's inside view of ethnic entrepreneurship
McPherson, M. 2016. An outsider's inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship. 18 (1), pp. 63-89. https://doi.org/10.1108/JRME-01-2015-0001Article
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, P., Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management. 34 (12), pp. 4355-4388. https://doi.org/10.1108/IJCHM-10-2021-1278Article
Antecedents and consequences of corporate communication management (CCM): an agenda for future research
Mohamad, B., Nguyen, B., Melewar, T. and Gambetti, R. 2018. Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line. 31 (1), pp. 56-75. https://doi.org/10.1108/bl-09-2017-0028Article
Are performance appraisals and reward really a contributory factor to service quality?
Ueno, A. 2013. Are performance appraisals and reward really a contributory factor to service quality? Services Marketing Quarterly. 34 (1), pp. 34-48. https://doi.org/10.1080/15332969.2013.739938Article
Artist residencies as specialist accommodation: Cultural entrepreneurship during the COVID-19 pandemic
Andriotis, K. and Paraskevaidis, P. 2023. Artist residencies as specialist accommodation: Cultural entrepreneurship during the COVID-19 pandemic. International Journal of Contemporary Hospitality Management. 35 (5), pp. 1738-1758. https://doi.org/10.1108/IJCHM-10-2021-1261Article
Assessing the drivers of online impulse buying
Chang, S., Loukides, G. and Ahmed, S. 2016. Assessing the drivers of online impulse buying. 4th International Conference on Contemporary Marketing Issues (ICCMI 2016). Heraklion, Greece 22 - 24 Jun 2016Conference paper
Beggars-tourists' interactions: an unobtrusive typological approach
Andriotis, K. 2016. Beggars-tourists' interactions: an unobtrusive typological approach. Tourism Management. 52, pp. 64-73. https://doi.org/10.1016/j.tourman.2015.06.006Article
Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Ahmadi Lari, H., Foroudi, P. and Imani, S. 2021. Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 307-346Book chapter
Beyond image: imagined experiences of a destination
Cherifi, B., Smith, A., Maitland, R. and Stevenson, N. 2018. Beyond image: imagined experiences of a destination. International Journal of Tourism Research. 20 (6), pp. 748-755. https://doi.org/10.1002/jtr.2227Article
Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria
Ekanem, I., Cardoso, A. and Owen, R. 2015. Beyond the global financial crisis: challenges facing venture capitalists operating in an emerging economy such as Nigeria. ISBE 2015: 38th Institute for Small Business and Entrepreneurship Conference. Glasgow, Scotland 11 - 12 Nov 2015Conference paper
Black and minority ethnic groups and alcohol: A scoping and consultation study
Thom, B., Lloyd, C., Hurcombe, R., Bayley, M., Stone, K., Thickett, A. and Watts, B. 2010. Black and minority ethnic groups and alcohol: A scoping and consultation study. London Department of Health.Project report
Brand ambidexterity and commitment in higher education: an exploratory study
Nguyen, B., Yu, X., Melewar, T. and Hemsley-Brown, J. 2016. Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research. 69 (8), pp. 3105-3112. https://doi.org/10.1016/j.jbusres.2016.01.026Article
Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Nguyen, B., Yu, X., Melewar, T. and Chen, J. 2015. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management. 51, pp. 11-25. https://doi.org/10.1016/j.indmarman.2015.04.017Article
Brand origin in an emerging market: perceptions of Indian consumers
Jin, Z., Chansarkar, B. and Kondap, N. 2006. Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics. 18 (4), pp. 283-302. https://doi.org/10.1108/13555850610703254Article
Brand repositioning of Egypt’s Muslim brotherhood: do you see what I see, views from the female electorate?
McPherson, M. and Mohsen-Ismal, M. 2020. Brand repositioning of Egypt’s Muslim brotherhood: do you see what I see, views from the female electorate? International Journal of Islamic Marketing and Branding. 4 (3/4), pp. 261-295. https://doi.org/10.1504/IJIMB.2019.10029049Article
Brand, corporate, and celebrity credibilities: a reverse effect
Hussain, S., Priporas, C. and Khaneja, S. 2024. Brand, corporate, and celebrity credibilities: a reverse effect. EuroMed Journal of Business. https://doi.org/10.1108/emjb-10-2022-0187Article
Brits behaving badly: template analysis of newspaper content
Andriotis, K. 2010. Brits behaving badly: template analysis of newspaper content. International Journal of Tourism Anthropology. 1 (1), pp. 15-34. https://doi.org/10.1504/IJTA.2010.036844Article
Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter?
Najafi-Tavani, Z., Robson, M., Zaefarian, G., Andersson, U. and Yu, C. 2018. Building subsidiary local responsiveness: (When) does the directionality of intrafirm knowledge transfers matter? Journal of World Business. 53 (4), pp. 475-492. https://doi.org/10.1016/j.jwb.2018.01.004Article
Business Ethics: Facing Up To The Issues
Moon, C. and Bonny, C. 2001. Business Ethics: Facing Up To The Issues. UK The Economist Books.Book
Business model innovation: how international retailers rebuild their core business logic in a new host country
Cao, L., Navare, J. and Jin, Z. 2018. Business model innovation: how international retailers rebuild their core business logic in a new host country. International Business Review. 27 (3), pp. 543-562. https://doi.org/10.1016/j.ibusrev.2017.10.005Article
Business practices within South Asian family and non-family firms: a comparative study
McPherson, M. 2010. Business practices within South Asian family and non-family firms: a comparative study. International Journal of Entrepreneurial Behavior & Research. 16 (5), pp. 389-413. https://doi.org/10.1108/13552551011071878Article
Business startup and entrepreneurship: Canada
Pauley, M. 2021. Business startup and entrepreneurship: Canada. University of Prince Edward Island.Book
Business startup and entrepreneurship: Canada workbook
Pauley, M. 2021. Business startup and entrepreneurship: Canada workbook. University of Prince Edward Island.Book
Business-to-business relationship marketing: an internet and international perspective
Melewar, T., Hunt, C. and Bridgewater, S. 2001. Business-to-business relationship marketing: an internet and international perspective. The Marketing Review. 2 (2), pp. 169-185. https://doi.org/10.1362/1469347012569832Article
Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?
Priporas, C. and Karatzolas, N. 2005. Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences. 3, pp. 103-114.Article
Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Priporas, C. and Kamenidou, I. 2003. Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal. 51 (1), pp. 53-62.Article
Can organizational learning foster customer relationships? Implications for performance
Battor, M. and Battor, M. 2013. Can organizational learning foster customer relationships? Implications for performance. The Learning Organization. 20 (4/5), pp. 279-290. https://doi.org/10.1108/TLO-11-2012-0073Article
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