Geschäftsmodell-Innovation als strategischer Erfolgsfaktor für die Edelstahlindustrie – Eine qualitative, empirische Studie am Beispiel Südostasien

DBA thesis


Habeler, T. 2023. Geschäftsmodell-Innovation als strategischer Erfolgsfaktor für die Edelstahlindustrie – Eine qualitative, empirische Studie am Beispiel Südostasien. DBA thesis Middlesex University / KMU Akademie & Management AG Business School
TypeDBA thesis
TitleGeschäftsmodell-Innovation als strategischer Erfolgsfaktor für die Edelstahlindustrie – Eine qualitative, empirische Studie am Beispiel Südostasien
AuthorsHabeler, T.
Abstract

This thesis investigates the strategic importance of Business Model Innovation (BMI) in the special-steel industry, with the focus on the geographical region of Southeast Asia. A structured literature-research into the key areas business model and business model innovation, servitisation and product-service systems (PSS), as well as the strategic relevance of business model innovation, is followed by a critical discussion of the identified theoretical literature and concepts. The adjacent research field of transformation, in relation to business model innovation, is covered in a basic context as transformation is in academic literature quite often linked to BMI.

The selected research methodology consists of expert-interviews for the collection of data, which is followed by a qualitative context-analysis. The interviews were held across five countries in Southeast Asia, namely Singapore, Thailand, Malaysia, Indonesia and Vietnam. These countries represent the most important end-user markets for special-steel in Southeast Asia. After applying a deductive code-system on the transcribed research-data, the necessity for an inductive code-system was evident and subsequently developed out of the researched data.

The results identified a variety of possible action items. The level of customer satisfaction for the current portfolio of special-steel suppliers was investigated and led to customer expectations for a future portfolio, split into products and services. Business-Models circulating around Design & Simulation, Monitoring of Tools & Dies, Pay-Per-Use (PPU) and Sustainability, have been identified, including the willingness of customers to pay for such new business models. The position of special-steel suppliers in the value-chain and possibilities for changes in the current position in the value-chain have been investigated. Furthermore, inputs for globalization and localization have been included in this study. More general topics such as innovation, customer-loyalty, competitiveness and partnership, linked to the main research-questions, concluded the analysis.

The results are summarized in catalogues of suggested action items, showing different topics for academia and research, the special-steel industry in general as well as the organization focused on in this research. In addition, different priorities are identified to support the competitiveness of the special-steel industry as well as the market leadership of the focus organization.

Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
LanguageGerman
Department nameBusiness School
Institution nameMiddlesex University / KMU Akademie & Management AG
Collaborating institutionKMU Akademie & Management AG
PublisherMiddlesex University Research Repository
Publication dates
Online01 Mar 2024
Publication process dates
Accepted12 Sep 2023
Deposited01 Mar 2024
Output statusPublished
Accepted author manuscript
File Access Level
Safeguarded
Supplemental file
File Access Level
Safeguarded
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