Investigating enhancement of factors affecting mobile government services adoption in Egypt

M-government refers to the utilization of wireless and mobile communication technologies in government administration to enable the delivery of informative and transactional services to the government's stakeholders (such as residents and companies). Due to the popularity of mobile applications among individuals, there is a current trend for businesses in all fields to develop an application, specifically in the governmental sector. However, the implementation of m-government is surrounded by technological, organisational, social issues, and political that must be carefully considered and addressed to facilitate this change.

This research aims to investigate the significant factors that can be promoted to encourage citizens’ intention in using m-government in Egypt. Accordingly, the purpose of this study is to look into the variables that influence how effectively m-government solutions are adopted, used, and perceived in Egypt. Therefore, this study focuses on Egypt as Egypt has a strategic plan to become fully digitalized in its governmental services by 2030. In addition, it is important for government officials to create a mobile application that is appealing to citizens as well as encouraging its usage. A review of the literature reveals a vacuum in understanding the elements that influence people' acceptance of m-government services in developing nations. Furthermore, several research focused on e-government adoption rather than m-government services. To fill this need, this research intends to identify the research approach suitable for measuring mobile government acceptance and recognize the main mobile government acceptance factors, the Extended Theory of Acceptance and Use of Technology (UTAUT2) and the Technology Readiness Index (TRI). The main aim of the research was conducted through the moderating role of (age, gender, and experience) between exogenous latent constructs draws from two well-established theoretical models (UTAUT2 and TRI) and Egyptian intention to adopt mobile government application installations. As a result, information was gathered by conducting an interview with 13 interviewees who are technology experts in Egypt and asking them a total of 13 open-ended, structured questions about the factors influencing the mobile applications installation, followed up by a questionnaire distributed among 800 participants who are mobile customers in Egypt through two stages with a number of 400 participants that will be examined before the intervention of the application and the other 400 will be asked after the intervention of the application.

M-government implementation and adoption in Egypt were studied using a multi-method research strategy [combining both qualitative (interview) and quantitative (survey) methodologies] to investigate enhancement of factors affecting mobile government services adoption in Egypt.

This research assists scholars and practitioners to have a better insight on how to promote and create an application that is considered attractive for the adoption of m-government services. These discoveries have the potential to boost public trust in government online services, creating sustainable long-term partnerships with citizens.