Die Entwicklung von Prozessen und deren Standardisierung bei expandierenden Automobilzulieferern in Deutschland – Theoretische Konzeption und Untersuchung im Rahmen einer Fallstudie

This research examines the requirements for a process-orientated organizational structure for automotive suppliers in Germany under the dynamic change of environmental influences, such as globalization, technological advances and social factors.
Performing an environmental analysis of the automotive supplier industry in Germany and evaluating typically portrayed concepts of process-orientated organizational structures, the research gap in this work was identified as the lack of a concept suitable for the specific requirements of the industry.
Based on a literature analysis, four success criteria for the process management were identified: customer orientation, employee orientation, innovation orientation and continuity. Synthesizing the success criteria and suitable elements extracted from the evaluated concepts, the model of extended dynamic process management was developed, aiming to fill the identified research gap.
This was followed by the conduction of a case study research in a medium-sized automotive supplier company, performing expert interviews and a grounded theory analysis. From the data obtained, the developed model was enriched and expanded.
The model consists of an organizational design as a planning perspective, an approach of implementation and a conception for continuous process establishment and dynamic process management. The findings show that standardization (to ensure the stability of processes and the organization) and flexibility (to continually fulfil customer-specific requirements) can be put into effect simultaneously by a clearly defined scope of action for process deviations and passing responsibilities.
Hereby, the continuous adaption of core processes could be realized, allowing the companies to improve their competitiveness while overcoming the challenges of their dynamic environment.