From virtue to algorithm: a reflection on moral drift in tech-driven enterprises

Christopher Jensen’s research shows how a well-intentioned experiment to promote ‘moral uplift’ among rickshaw drivers in Colombo drifted from virtue and professionalism to driver isolation and the use of algorithms. He suggests that Christian organisations and businesses can learn from this cautionary tale that virtue grows businesses but is easily eroded by technology. Drift can be prevented by vigilance, reflection on our mission, and authentic engagement with the communities around us.