A theory of value – towards a more responsible way of being. The reflections of a practitioner

Article


Chapman, J. 2025. A theory of value – towards a more responsible way of being. The reflections of a practitioner. Journal of Applied Accounting Research. 26 (5), p. 1169–1187. https://doi.org/10.1108/jaar-09-2024-0344
TypeArticle
TitleA theory of value – towards a more responsible way of being. The reflections of a practitioner
AuthorsChapman, J.
Abstract

Purpose

This paper examines the dominance of economic value as a societal and corporate priority, exploring how the semantics of “value” has been reshaped and in some cases manipulated to prioritise economic growth over personal and cultural values. This shift has contributed to the erosion of intrinsic values, heightened societal polarisation and weakened individual and collective well-being. It speaks to a fundamental truth: the economy cannot thrive in the long term unless people and the planet thrive alongside it. The paper highlights the implications for accountancy and financial services practices, emphasising the need for practitioners to critically engage with theories of value. It advocates for integrating these theories into professional practice to encourage a more congruent and holistic understanding of value. By questioning whether economic value is pursued for personal gain or the greater good, this paper challenges the assumptions embedded in dominant economic models. It calls for a re-evaluation, proposing alternative approaches that align financial objectives with broader contributions to well-being, community cohesion and meaningful relationships.

Design/methodology/approach

This autoethnographic account draws on the author’s personal experiences and self-reflection as the primary source of research.

Findings

The analysis suggests reimagining professional practice through an explicit commitment to personal agency and integrity. It explores the need to challenge assumptions that perpetuate the status quo and the link to doing more responsible business.

Originality/value

Embedded in the author’s professional evolution spanning some 35 years.

Keywordsvalues; growth; commitment; value; responsible business; integrity
Sustainable Development Goals3 Good health and well-being
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherEmerald Publishing Limited
JournalJournal of Applied Accounting Research
ISSN0967-5426
Electronic1758-8855
Publication dates
Online08 Apr 2025
Print31 Oct 2025
Publication process dates
Submitted15 Sep 2024
Accepted11 Mar 2025
Deposited12 Nov 2025
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1108/jaar-09-2024-0344
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