Dyadic adaptation in business-to-business markets
Article
Brennan, R., Wilson, D. and Turnbull, P. 2003. Dyadic adaptation in business-to-business markets. European Journal of Marketing. 37 (11/12), pp. 1636-1665. https://doi.org/10.1108/03090560310495393
Type | Article |
---|---|
Title | Dyadic adaptation in business-to-business markets |
Authors | Brennan, R., Wilson, D. and Turnbull, P. |
Journal | European Journal of Marketing |
ISSN | 0309-0566 |
Publication dates | |
Jan 2003 | |
Publication process dates | |
Deposited | 03 Nov 2008 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/03090560310495393 |
Language | English |
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