Strategic thinking and the IMP approach: a comparative analysis

Article

Brennan, R., Tunisini, A., Harrison, D. and Baraldi, E. 2007. Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management. 36 (7), pp. 879-894. https://doi.org/10.1016/j.indmarman.2007.05.015
TypeArticle
TitleStrategic thinking and the IMP approach: a comparative analysis
AuthorsBrennan, R., Tunisini, A., Harrison, D. and Baraldi, E.
JournalIndustrial Marketing Management
ISSN0019-8501
Publication dates
PrintOct 2007
Publication process dates
Deposited26 Nov 2008
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1016/j.indmarman.2007.05.015
LanguageEnglish
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