Global strategic management

Book


Frynas, J. and Mellahi, K. 2011. Global strategic management. Oxford Oxford U. P..
TitleGlobal strategic management
AuthorsFrynas, J. and Mellahi, K.
Abstract

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

Research GroupCorporate Social Responsibility and Business Ethics group
ISBN
Hardcover9780199543939
Edition2nd.
PublisherOxford U. P.
Place of publicationOxford
Publication dates
PrintApr 2011
Publication process dates
Deposited06 Feb 2009
Output statusPublished
Additional information

Previous ed., ISBN 9780199266159, June 2005, OUP.

LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/81169

  • 44
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as