Global strategic management

Book

Frynas, J. and Mellahi, K. 2011. Global strategic management. Oxford Oxford University Press (OUP).

ISBN
Title	Global strategic management
Authors	Frynas, J. and Mellahi, K.
Abstract	Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.
Research Group	Corporate Social Responsibility and Business Ethics group
Hardcover	9780199543939
Edition	2nd.
Publisher	Oxford University Press (OUP)
Place of publication	Oxford
Publication dates
Print	Apr 2011
Publication process dates
Deposited	06 Feb 2009
Output status	Published
Additional information	Previous ed., ISBN 9780199266159, June 2005, OUP.
Language	English

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