Global strategic management
Book
Frynas, J. and Mellahi, K. 2011. Global strategic management. Oxford Oxford University Press (OUP).
| Title | Global strategic management |
|---|---|
| Authors | Frynas, J. and Mellahi, K. |
| Abstract | Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features. |
| Research Group | Corporate Social Responsibility and Business Ethics group |
| ISBN | |
| Hardcover | 9780199543939 |
| Edition | 2nd. |
| Publisher | Oxford University Press (OUP) |
| Place of publication | Oxford |
| Publication dates | |
| Apr 2011 | |
| Publication process dates | |
| Deposited | 06 Feb 2009 |
| Output status | Published |
| Additional information | Previous ed., ISBN 9780199266159, June 2005, OUP. |
| Language | English |
https://repository.mdx.ac.uk/item/81169
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