Management of the market research client/agency relationship

Book chapter

Brennan, R. 2000. Management of the market research client/agency relationship. in: Woodside, A. (ed.) Getting Better at Sensemaking Stamford, CT JAI Press. pp. 119-141
Chapter titleManagement of the market research client/agency relationship
AuthorsBrennan, R.
Page range119-141
Book titleGetting Better at Sensemaking
EditorsWoodside, A.
PublisherJAI Press
Place of publicationStamford, CT
SeriesAdvances in Businessmarketing and Purchasing
ISBN
Hardcover0762306335
Publication dates
Print2000
Publication process dates
Deposited23 Mar 2009
Output statusPublished
LanguageEnglish
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