Management of the market research client/agency relationship
Book chapter
Brennan, R. 2000. Management of the market research client/agency relationship. in: Woodside, A. (ed.) Getting Better at Sensemaking Stamford, CT JAI Press. pp. 119-141
Chapter title | Management of the market research client/agency relationship |
---|---|
Authors | Brennan, R. |
Page range | 119-141 |
Book title | Getting Better at Sensemaking |
Editors | Woodside, A. |
Publisher | JAI Press |
Place of publication | Stamford, CT |
Series | Advances in Businessmarketing and Purchasing |
ISBN | |
Hardcover | 0762306335 |
Publication dates | |
2000 | |
Publication process dates | |
Deposited | 23 Mar 2009 |
Output status | Published |
Language | English |
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