Drivers to relational strategies in retailing
Article
Egan, J. 2000. Drivers to relational strategies in retailing. International Journal of Retail & Distribution Management. 28 (8), pp. 379-386. https://doi.org/10.1108/09590550010337445
Type | Article |
---|---|
Title | Drivers to relational strategies in retailing |
Authors | Egan, J. |
Abstract | Retailing, at first sight, appears to be an industry suitable for the exploitation of relational strategies. Despite this authors disagree about whether Relationship Marketing strategies are appropriate across the wide spectrum of retailing activities or whether the benefits are limited to certain retail types. This paper seeks to clarify whether a claim for universality can be made or, if not, clarify those "conditions" which most strongly support, or otherwise, the introduction of relational strategies. |
Publisher | MCB University Press |
Journal | International Journal of Retail & Distribution Management |
ISSN | 0959-0552 |
Publication dates | |
2000 | |
Publication process dates | |
Deposited | 24 Mar 2009 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/09590550010337445 |
Language | English |
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