Relationship marketing: exploring relational strategies in marketing

Book

Egan, J. 2008. Relationship marketing: exploring relational strategies in marketing. Harlow Financial Times Prentice Hall.
TitleRelationship marketing: exploring relational strategies in marketing
AuthorsEgan, J.
ISBN
Hardcover9780273713197
Edition3rd ed.
PublisherFinancial Times Prentice Hall
Place of publicationHarlow
Publication process dates
Deposited24 Mar 2009
Output statusPublished
Additional information

3rd ed. Previous editions also wriiten by author. Has also been translated and published in China ( 2 eds.)

LanguageEnglish
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