Marketing: an introduction

Book

Armstrong, G., Kotler, P., Harker, M. and Brennan, R. 2009. Marketing: an introduction. Harlow Pearson.
TitleMarketing: an introduction
AuthorsArmstrong, G., Kotler, P., Harker, M. and Brennan, R.
Abstract

A major introductory marketing textbook with a specifically European flavour.

ISBN
Hardcover9780273713951
EditionEuropean ed.
PublisherPearson
Place of publicationHarlow
Publication dates
Print2009
Publication process dates
Deposited11 Nov 2009
Output statusPublished
LanguageEnglish
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