Chameleon Net

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Bakhru, A. 2009. Chameleon Net. Cranfield, UK European Case Clearing House.
TitleChameleon Net
AuthorsBakhru, A.
Abstract

This case examines the capability-based growth challenges of web design start-up, Chameleon Net, during the period 2004 to 2009. It demonstrates the importance of resources and capabilities in achieving competitive success and in enabling the organisation to pursue the strategic opportunities required for growth. It can be used as the basis for conducting an internal analysis of an organisation as part of a strategy class and/or to examine the growth challenges of entrepreneurial firms.

Keywordsstrategy; resource-based view (RBV); organisational capabilities; internal analysis; growth; entrepreneurship
Publisher or commissioning bodyEuropean Case Clearing House
Place of publicationCranfield, UK
Publication dates
Print2009
Publication process dates
Deposited14 Dec 2009
Output statusPublished
Additional information

This is a case which is designed for teaching and is accompanied by a separate teaching note.
June 2011: name changed to Chameleon.

LanguageEnglish
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