Cross-cultural advertising research: what do we know about the influence of culture on advertising?

Book chapter

Dahl, S. 2007. Cross-cultural advertising research: what do we know about the influence of culture on advertising? in: Taher, N. and Gopalan, S. (ed.) Marketplace anthropology. Hyderabad, India ICFAI University Press. pp. 53-87
Chapter titleCross-cultural advertising research: what do we know about the influence of culture on advertising?
AuthorsDahl, S.
Page range53-87
Book titleMarketplace anthropology.
EditorsTaher, N. and Gopalan, S.
PublisherICFAI University Press
Place of publicationHyderabad, India
SeriesIcfai books
ISBN
Hardcover9788131404997
Publication dates
Print2007
Publication process dates
Deposited23 Feb 2010
Output statusPublished
LanguageEnglish
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