The insemination of the celibate machine?

The article examines Jean Baudrillards writings with regards to the specific nature of the ‘real’, the ‘virtual’ and the ‘hyper-real’. Thus, a new theoretical framework is developed which serves as a tool to critically evaluate Nuhn’s own approach to ‘mixed reality’ as well as the idea to merge the physical world with digital media more generally.
Nuhn’s main argument is that, seen in the light of Baudrillards theories, the idea of ‘mixed reality’ is nothing more than a reiteration of reality’s ‘status quo’. This is because, according to Baudrillard, our primary, physical reality and the virtual, hyperreal world are nowadays already inextricably linked with each other. In Baudrillard’s view, there is ultimately no difference between the two domains as both are simulations of an objective reality based on an ontological simplification of the world, which ignores its ultimate strangeness or otherness.