Relationship or revenue: management paradoxes between customer relationships and revenue management.

Conference paper

Wang, X. 2007. Relationship or revenue: management paradoxes between customer relationships and revenue management. Academy of Marketing Conference. Kingston Business School, Surrey, UK 03 - 06 Jul 2007
TypeConference paper
TitleRelationship or revenue: management paradoxes between customer relationships and revenue management.
AuthorsWang, X.
ConferenceAcademy of Marketing Conference
Publication process dates
Deposited17 May 2010
Output statusPublished
LanguageEnglish
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https://repository.mdx.ac.uk/item/82v3y

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