E-customer relationship management readiness in the banking industry: the case of Egypt
PhD thesis
Abd El Kader, N. 2012. E-customer relationship management readiness in the banking industry: the case of Egypt. PhD thesis Middlesex University School of Engineering and Information Sciences
Type | PhD thesis |
---|---|
Title | E-customer relationship management readiness in the banking industry: the case of Egypt |
Authors | Abd El Kader, N. |
Abstract | This study explores social and technical aspects of the electronic Customer Relationship Management (e-CRM) in Egypt. A pragmatic research approach using mixed methods with a range of stakeholders was employed. |
Department name | School of Engineering and Information Sciences |
Institution name | Middlesex University |
Publication dates | |
10 Jul 2012 | |
Publication process dates | |
Deposited | 10 Jul 2012 |
Completed | 02 Mar 2012 |
Output status | Published |
Language | English |
File |
https://repository.mdx.ac.uk/item/83qx3
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