Prosocial norms and degree heterogeneity in social networks

Article

Kovářík, J., Branas-Garza, P., Cobo-Reyes, R., Espinosa, M., Jimenez Jimenez, N. and Ponti, G. 2012. Prosocial norms and degree heterogeneity in social networks. Physica A: Statistical Mechanics and its Applications. 391 (3), pp. 849-853. https://doi.org/10.1016/j.physa.2011.08.040
TypeArticle
TitleProsocial norms and degree heterogeneity in social networks
AuthorsKovářík, J., Branas-Garza, P., Cobo-Reyes, R., Espinosa, M., Jimenez Jimenez, N. and Ponti, G.
Abstract

We provide empirical evidence to support the claims that social diversity promotes prosocial behavior. We elicit a real-life social network and its members’ adherence to a social norm, namely inequity aversion. The data reveal a positive relationship between subjects’ prosociality and several measures of centrality. This result is in line with the theoretical literature that relates the evolution of social norms to the structure of social interactions and argues that central individuals are crucial for the emergence of prosocial behavior.

KeywordsNetworks; Degree heterogeneity; Cooperation; Inequity aversion
PublisherElsevier
JournalPhysica A: Statistical Mechanics and its Applications
ISSN0378-4371
Electronic1873-2119
Publication dates
Online08 Sep 2011
Print01 Feb 2012
Publication process dates
Deposited14 Feb 2014
Submitted26 Apr 2011
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1016/j.physa.2011.08.040
Web of Science identifierWOS:000297779500045
LanguageEnglish
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