Online social influence and the evaluation of creative practice: a critique of Klout

Book chapter

Gandini, A. 2014. Online social influence and the evaluation of creative practice: a critique of Klout. in: Suhr, H. (ed.) Online Evaluation of Creativity and the Arts Routledge. pp. 150-168
Chapter titleOnline social influence and the evaluation of creative practice: a critique of Klout
AuthorsGandini, A.

Table of Contents
1. Introduction: Towards an Interdisciplinary Understanding of Online Evaluation of Creativity and the Arts H. Cecilia Suhr 2. Revenge Rating and Tweak Critique at Joseph Reagle 3. Link Love and Comment Karma: Norms and Politics of Evaluation in the Fashion Blogosphere Brooke Erin Duffy 4. Who Judges the Judges: Evaluating Competition as a Technique of Evaluation in Online Game Design Forums Aaron Trammell 5. Constructing Learning Through the Creative Evaluation of Visual Arts Production Linda Vigdor 6. Evaluating and Self-Evaluation on YouTube: Designing the Self in Make-Up Tutorials Ramon Reichert 7. No Learning, No spec: Spec Work Competitions and the Spec Movement Helen Kennedy 8. Unpacking the Shifting Landscape of Music Evaluation in Indaba Music Contests H. Cecilia Suhr 9. Online Social Influence and the Evaluation of Creative Practice: A Critique of Klout Alessandro Gandini
Description about the book:
Social media have dramatically popularized practices of evaluation, especially of cultural products and artistic expressions. The practices of "liking" and rating any shared contents such as music to blogs, film, videos, photographs to artwork and performances are ubiquitous in today’s digital environments. As a result, creative producers are increasingly developing reputations and careers through a complex blend of online social reputation management and distribution platforms, and more longstanding forms of marketing channels and professional evaluation. In this context, Online Evaluation of Creativity and the Arts seeks to examine the newly emerging forms of evaluation, such as contests, competitions, ranking, commenting, liking, and rating, which are taking place in digital environments. In doing so, this book investigates the criteria and assessment practices tied to the evaluation of creativity and artistic works and further questions what is at stake when digital environments heighten the role of amateur and peer criticism to the level of expert critiques. While exploring potential informal learning opportunities and offering incisive critiques on the emerging norms and standards of evaluation, the essays in this book cover a wide range of artistic and creative practices.

Page range150-168
Book titleOnline Evaluation of Creativity and the Arts
EditorsSuhr, H.
SeriesRoutledge Studies in New Media and Cyberculture
Publication dates
Online21 Aug 2014
Print16 Sep 2014
Publication process dates
Deposited07 Oct 2015
Output statusPublished
Additional information

eBook published August 21, 2014
Hardback published September 16, 2014
Paperback published February 5, 2018

Web address (URL)
Digital Object Identifier (DOI)
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