More than window dressing: visual merchandising and austerity in London’s West End, 1945–50
Article
Bide, B. 2018. More than window dressing: visual merchandising and austerity in London’s West End, 1945–50. Business History. 60 (7), pp. 983-1003. https://doi.org/10.1080/00076791.2017.1400531
Type | Article |
---|---|
Title | More than window dressing: visual merchandising and austerity in London’s West End, 1945–50 |
Authors | Bide, B. |
Abstract | In the aftermath of the Second World War, the fashion departments of London’s West End department stores were not only challenged by austerity and bomb damage but also by the growth of multiple retailers selling branded ready-to-wear goods. This article investigates how department stores responded by investing in display and visual merchandising to attract custom and rebuild their fashionable reputations. It argues that the difficulties caused by austerity conditions forced department stores to embrace new retail methodologies that helped them adapt to the changed circumstances of post-war fashion retail and compete with multiple retailers. |
Research Group | Fashion and Interiors |
Publisher | Routledge |
Journal | Business History |
ISSN | 0007-6791 |
Publication dates | |
Online | 22 Nov 2017 |
03 Oct 2018 | |
Publication process dates | |
Deposited | 14 Nov 2017 |
Accepted | 27 Oct 2017 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is an Accepted Manuscript of an article published by Taylor & Francis in Business History on 22/11/2017, available online: http://www.tandfonline.com/10.1080/00076791.2017.1400531 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/00076791.2017.1400531 |
Language | English |
https://repository.mdx.ac.uk/item/874yy
Download files
29
total views24
total downloads0
views this month2
downloads this month