Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom

PhD thesis

Hussain, S. 2018. Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom. PhD thesis Middlesex University
TypePhD thesis
TitleUnderstanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom
AuthorsHussain, S.
Department nameMarketing, Branding and Tourism
Institution nameMiddlesex University
Publication dates
Print23 Apr 2018
Publication process dates
Deposited23 Apr 2018
Accepted13 Apr 2018
Output statusPublished
Accepted author manuscript
LanguageEnglish
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Accepted author manuscript
SHussain thesis EMBARGO.pdf

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