Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom
PhD thesis
Hussain, S. 2018. Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom. PhD thesis Middlesex University
Type | PhD thesis |
---|---|
Title | Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom |
Authors | Hussain, S. |
Department name | Marketing, Branding and Tourism |
Institution name | Middlesex University |
Publication dates | |
23 Apr 2018 | |
Publication process dates | |
Deposited | 23 Apr 2018 |
Accepted | 13 Apr 2018 |
Output status | Published |
Accepted author manuscript | |
Language | English |
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