The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective
PhD thesis
Mansour, A. 2019. The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective. PhD thesis Middlesex University Business School
Type | PhD thesis |
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Title | The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective |
Authors | Mansour, A. |
Abstract | This study investigates the factors influencing store loyalty in the Saudi Arabian retail industry. It argues that retail store loyalty is influenced not only by “classic” factors like location, retail brand equity, and retail customer service experience, but also by culturally specific factors – in this case the Islamic values of customer and of retailers, particularly in countries such as Saudi Arabia, where these cultural factors exert a very different and strong influence compared with in Western countries where much of the literature on retail brand loyalty originates. |
Department name | Business School |
Institution name | Middlesex University |
Publication dates | |
24 Sep 2019 | |
Publication process dates | |
Deposited | 24 Sep 2019 |
Accepted | 01 Aug 2019 |
Output status | Published |
Accepted author manuscript | |
Language | English |
https://repository.mdx.ac.uk/item/88790
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