Does online privacy exist in the GDRP era? The Google voice assistant case

In the current online environment, social media platforms, Internet businesses and tech companies are managing a high level of personal data with little regard to their customers' privacy and data protection. The chapter will focus on the impact of the European General Data Protection Regulation 2018 (GDPR) has on data protection and privacy rights of online users in the light of the increasing data collection and processing from voice recognition technologies (voice assistants). The chapter will focus on the use of GDPR’s Art. 66 to stop data collection/ processing practices that potentially violates the provisions in the regulation. The case study outlined in this chapter investigates how data is managed by the Internet and tech companies, such as Apple, Google, Amazon and Facebook - and how these companies data collection/processing practices circumvent online users' privacy rights. The case study will predominately focus on Google’s practice of manually assessing personal data collected from voice assistants.