The impact of social network applications on societies of the MENA region (Egypt as a case study)

Despite the importance of promoting socially responsible citizenship in Internet age with the global massive spread of IT consumption, there is a paucity of research for scrutinizing the impact of ICT tools such as Social Networking Sites on citizens of the Middle East and North Africa region and/or investigating their tendency toward digital transformation. In the information age, Internet and its applications are creating a ‘network state’ due to the continuous interaction of SNS by people on their daily personal and professional lives; which made it a rich data bank for researchers to analyze and predict people’s behavioral, cultural and societal change. This research focused on the digital impact of SNS on various aspects of life in the society of Egypt and the forecast of its subsequent normal progression over time. The research questions were; what are the factors affecting the usage of SNS and its impact on the society of Egypt? In addition to, How SNS usage and IT developments are likely to affect future changes in Egypt’s culture and societal behaviors in the arena of human computer interaction and information communication technology? Hence, the research investigated those questions on recent years where there is still not enough complete specialized analysis nor mature socio-technological researches have been developed about the online society of Egypt. In specific, it concerned with studying the interaction of human practices with information network applications and the latter role in changing human cultures and societal behaviors from personal, governmental and business perspectives.
This study is an example of interdisciplinary research, linking cultural theories and social networking phenomena with human-mediated informational technology and communication studies contributing to the emerging field of Internet studies. Therefore, this research’s best matching philosophy is interpretivism, the research approach is inductive and the utilized research strategy was grounded theory and surveys through four employed quantitative and qualitative research methods over two phases. Phase one implemented observational study, survey questionnaire and focus group sessions; while interviews were accomplished in phase two. Outcomes are reached through applying descriptive statistics of structural equation modeling via using SPSS 20.0, AMOS 20.0.0, Tableau 10.4, and MS 2010 Excel; in addition to, qualitative content analysis using NVivo 11. Findings of interweaved data collection methods supported in investigating the research questions and testing the hypotheses of the research proposed SDR model.
Consequently, these research findings deduced that the Egyptian online society is affected by SNS forming a pre-digitalization stage. In addition to the research’s major offering of the SDR model, there were four others emerged contributions to knowledge base. One of the main challenges of research in this domain is the dynamic pace of both technological developments and users’ preferences. Hence, this research study impacts the growing knowledge repository with five contributions about the significant role of SNS in transforming people’s daily activities which can shed lights of more novel questions for other neighboring countries as well as regarding other ICT tools for future studies.