Assessing stakeholder network engagement
Article
Okazaki, S., Plangger, K., Roulet, T. and Menéndez, H. 2021. Assessing stakeholder network engagement. European Journal of Marketing. 55 (5), pp. 1359-1384. https://doi.org/10.1108/EJM-12-2018-0842
Type | Article |
---|---|
Title | Assessing stakeholder network engagement |
Authors | Okazaki, S., Plangger, K., Roulet, T. and Menéndez, H. |
Abstract | Purpose: With the popularity of social media platforms, firms have now tangible means not only to reach out to their stakeholders, but also to closely monitor those interactions. Yet, there are limited methodological advances on how to measure a firm’s stakeholder networks, and the level of engagement firms have with these networks. Drawn upon the customer engagement and stakeholder theory literature, this study proposes an approach to calculate a firm’s Stakeholder Network Engagement (SNE) index. |
Keywords | Stakeholder relationships, Twitter, Corporate social responsibility, Social media, Metric development, Stakeholder multiplicity theory, Stakeholder network engagement |
Publisher | Emerald |
Journal | European Journal of Marketing |
ISSN | 0309-0566 |
Publication dates | |
Online | 30 Dec 2020 |
11 May 2021 | |
Publication process dates | |
Deposited | 13 Apr 2021 |
Submitted | 09 Dec 2018 |
Accepted | 24 Oct 2020 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | © 2020, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher |
Digital Object Identifier (DOI) | https://doi.org/10.1108/EJM-12-2018-0842 |
Language | English |
https://repository.mdx.ac.uk/item/894z4
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