Masculinity, cancel culture and woke capitalism: Exploring Twitter response to Brendan Leipsic's leaked conversation

Article


Sailofsky, D. 2022. Masculinity, cancel culture and woke capitalism: Exploring Twitter response to Brendan Leipsic's leaked conversation. International Review for the Sociology of Sport. 57 (5), pp. 734-757. https://doi.org/10.1177/10126902211039768
TypeArticle
TitleMasculinity, cancel culture and woke capitalism: Exploring Twitter response to Brendan Leipsic's leaked conversation
AuthorsSailofsky, D.
Abstract

On 6 May 2020, photos were leaked from a conversation in which Brendan Leipsic of the National Hockey League’s Washington Capitals, his brother Jeremy of the University of Manitoba Bisons and several others made vulgar, misogynistic comments about women and about other hockey players’ girlfriends and wives. Following the release of the conversation and the subsequent dismissal of both Leipsic brothers from their respective teams, many took to Twitter to explain their thoughts on this situation. This study analyses nearly 1000 Twitter replies to the Leipsic situation and explores how these responses are shaped by questions of masculinity, accountability, legality, privacy and hockey culture. Contrasting responses to both the scandal and the institutional response to it are emblematic of larger contemporary questions regarding narratives of ‘cancel culture’, ‘woke capitalism’, acceptable masculinities and interactions between them.

Keywordsmasculinity; cancel culture; Twitter; hockey; hockey masculinity; inclusive masculinity; woke capitalism
PublisherSAGE Publications
JournalInternational Review for the Sociology of Sport
ISSN1012-6902
Electronic1461-7218
Publication dates
Online31 Aug 2021
Print01 Aug 2022
Publication process dates
Deposited05 Nov 2021
Accepted16 Aug 2021
Output statusPublished
Publisher's version
License
Accepted author manuscript
File Access Level
Restricted
Copyright Statement

© The Author(s) 2021.
This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Digital Object Identifier (DOI)https://doi.org/10.1177/10126902211039768
Web of Science identifierWOS:000692586300001
LanguageEnglish
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