Dr Ion-Codrin Chiru
| Name | Dr Ion-Codrin Chiru |
|---|---|
| Job title | Lecturer in Branding and Digital Media |
| Research institute | |
| Primary appointment | School of Film |
| Email address | codrin1@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0001-6316-2793 |
| Contact category | Academic staff (past) |
Research outputs
Target group segmentation and cluster analysis of German equestrians
Rischmann, C., Chiru, I. and Butler, A. 2018. Target group segmentation and cluster analysis of German equestrians. 26th Eurasia Business and Economics Society (EBES) Conference. University of Finance and Administration, Prague, Czech Republic 24 - 26 Oct 2018The agency dilemma in the ready-to-drink protein shakes market segment: an investigation with young British consumers
Chiru, I. and Coham-Maclaren, F. 2017. The agency dilemma in the ready-to-drink protein shakes market segment: an investigation with young British consumers. International Journal of Interdisciplinary Social Science Studies. 3 (1), pp. 63-71.214
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