Dr Ion-Codrin Chiru

NameDr Ion-Codrin Chiru
Job titleLecturer in Branding and Digital Media
Research institute
Primary appointmentSchool of Film
ORCIDhttps://orcid.org/0000-0001-6316-2793
Contact categoryAcademic staff (past)

Research outputs

Target group segmentation and cluster analysis of German equestrians

Rischmann, C., Chiru, I. and Butler, A. 2018. Target group segmentation and cluster analysis of German equestrians. 26th Eurasia Business and Economics Society (EBES) Conference. University of Finance and Administration, Prague, Czech Republic 24 - 26 Oct 2018

The agency dilemma in the ready-to-drink protein shakes market segment: an investigation with young British consumers

Chiru, I. and Coham-Maclaren, F. 2017. The agency dilemma in the ready-to-drink protein shakes market segment: an investigation with young British consumers. International Journal of Interdisciplinary Social Science Studies. 3 (1), pp. 63-71.
  • 0
    total views of outputs
  • 0
    total downloads of outputs
  • 0
    views of outputs this month
  • 0
    downloads of outputs this month