Dr Syed Muhammad

NameDr Syed Muhammad
Job titleSenior Lecturer in Strategic Management
Research institute
Primary appointmentStrategy, Leadership & Operations
ORCIDhttps://orcid.org/0000-0003-2005-7103
Contact categoryAcademic staff (past)

Research outputs

Brexit or brand it? The effects of attitude towards Brexit and reshored brands on consumer purchase intention

Dey, B., Alwi, S., Babu, M., Roy, S. and Muhammad, S. 2022. Brexit or brand it? The effects of attitude towards Brexit and reshored brands on consumer purchase intention. British Journal of Management. https://doi.org/10.1111/1467-8551.12663

Consumer engagement with social media platforms: a study of the influence of attitudinal components on cutting edge technology adaptation behaviour

Muhammad, S., Dey, B., Kamal, M. and Syed Alwi, S. 2021. Consumer engagement with social media platforms: a study of the influence of attitudinal components on cutting edge technology adaptation behaviour. Computers in Human Behavior. 121. https://doi.org/10.1016/j.chb.2021.106802
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