Mr Ashok Srivastava

Biography

Current Post

Module Leader for MGT0005, Senior Lecturer in Business Management, MLO, and MGT0005, plus Foundation Year Programme Tutor for MLO, Middlesex University Business School.  Seminar Tutor and Dissertation Supervisor for a variety of Business Management modules.

Public Output from Research and Scholarly Activity

Book reviews

A. Srivastava (2011)

Cooper, L., & Booth, B., (eds) The Adjunct Faculty Handbook Organisational Management Journal, 9: 140-141, 2012, Routledge, Taylor & Francis Group, ISSN: 1541-6518 online

Pedagogic Interests

My main areas of academic interests are Business and Management, primarily focusing on Sport Sponsorship, Skills Transference, Business Management, Human Resources and Marketing within Sports and Business.

Consultancy

Research Project at Terminal 5

During my time at T5, I organised meetings and conducted focus groups with staff and personal of BA, BAA, and external consultants, to determine specific modes of operations of the airport baggage handling service.  The total operation was broken down into numerous components sections, and data was collected during these meetings.  The vast amount of information collated was then analysed and categorised for ease of understanding.  From the findings, we [MDU] were able to formulate specific recommendations for the different working procedures, and suggest further areas of investigation.

Research Grants and Appointments

Research papers published to date:

[1] Liu, J. & Srivastava, A. (1997) “Making Sport Pay”, Journal of the Association of Business Executives (ABE), Business Executive Volume 11 no 69.

[2] Liu, J. & Srivastava, A. (1998) “Transference of skills between sports and business”, MCB University Press, Journal of European Industrial Training, Volume 22 Issue 3 (1998), pp. 93-112.

[3] Liu, J. & Srivastava, A. (1998) “Sports and Business: Skills Transference”, Frank Cass Publishers, Culture, Sport, Society, Volume 1 No 1 (May 1998), pp 44-77.

Research undertaken to date comprises of two internal documents titled:

[A] “Transferability of management tools and managerial techniques for the management of particular sports and businesses across and between other types of sports and businesses”, and

[B] “A review and analysis of the relationship between sport sponsoring businesses and major UK sports”.

Teaching

Teaching

I have taught from foundation, first year undergraduates, second year, and final year students.  My main area of interest is Business and Management, Human Resources, and Marketing, as my own PhD thesis also covers many aspects of Business, Management, Human Resources, and Marketing. 

The Modules that I have taught in chronological order are:

BUS3700, BUS2500, BUS1000, MGT1500, HRM1200, HRM1400, MGT2110, MKT3110, MKT3130, MKT4001, HRM2014, IFP0304, IFP0305, MGT3115, MGT1110, MGT3170, MGT2510, MGT2545, BUS0700, MGT0005, MGT4900, MGT3999, MGT1301, MGT2411, MGT1303, MGT1305, MGT2311, MGT2316, and MGT3314.

Research Supervision

During the following periods, I acted as the dissertation supervisor and second marker for the following modules:

October 2020 – Present: MGT3900,

October 2020 – Present: MGT3998,

October 2019 – Present: MGT3999,

October 2018 – Present: MGT4900,

October 2014 – April 2016: MGT3999 and MGT4900,

October 2012 – April 2014: MGT4131,

October 2011 – April 2014: MGT3192.

During the period February 2004 – January 2007, I have acted as an advisor and mentor for final year BUS3700 students with respect to their group course work and final exams.  Additionally, during the period February 2004 – January 2005, I have acted within a supervisory role for second year students on BUS2500 with respect to their individual coursework, web based assignments, and final exams.  During academic year 2005/2006 when I had been acting as the Module Leader for first year students on BUS1000, and the Seminar Tutor for both BUS1000 and MGT1500, I assisted first year students with how to research business topics, how to undertake coursework, and how to submit and present their findings.  During academic year 2011/2012, I have been assisting students with their dissertations.  During academic year 2017/2018, I was an Academic Advisor for a number of students.