Dr Shuo Liu
| Name | Dr Shuo Liu |
|---|---|
| Job title | Lecturer in Digital Branding |
| Research institute | |
| Primary appointment | Design & Creative Practice |
| Email address | s.x.liu@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0001-7525-0782 |
| Contact category | Academic staff |
Biography
Biography Shuo Liu is a Lecturer in Digital Branding and the Programme Leader for the BA in Advertising, PR, and Branding at Middlesex University London. She holds a PhD in Media and Creative Industries from Loughborough University London, an MA in Media and Public Relations from Newcastle University, and a BA in Broadcasting and Television Journalism from China. Prior to her academic career, Dr. Liu worked as a PR consultant specializing in high-tech industries for a global PR agency and gained experience as a journalist in China. Shuo's research interests focus on media production analysis, particularly in television production and the media and creative industries. She actively engages with professionals from the advertising, PR, and branding sectors, seeking opportunities for industry collaboration, research-informed teaching, and knowledge exchange.
Teaching APB1006 Innovative Project APB 2000 Audience Insight and Engagement APB 3001 Brand Managment APB 3003 Major Project
Supervision
Education and qualifications
Grants
Projects
- UK-China Creative Industries Research and Innovation Hub: Policy Working Group
Prizes and Awards
Research outputs
Back to the country: slow reality television production and rural tourism in China
Liu, S. 2020. Back to the country: slow reality television production and rural tourism in China. International Association of Media and Communication Research Annual Conference 2020. Online 12 - 17 Jul 2020Policy group
Ning, W. and Liu, S. 2024. Policy group. in: UK-China creative industries collaboration insights from AHRC SEED Fellowship Open Book Publishers. pp. 58-58112
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