Ms Shuo Liu

Biography

Shuo Liu is a Lecturer in Digital Branding and the Programme Leader for the BA in Advertising, PR, and Branding at Middlesex University London. She holds a PhD in Media and Creative Industries from Loughborough University London, an MA in Media and Public Relations from Newcastle University, and a BA in Broadcasting and Television Journalism from China. Prior to her academic career, Dr. Liu worked as a PR consultant specializing in high-tech industries for a global PR agency and gained experience as a journalist in China.

Shuo's research interests focus on media production analysis, particularly in television production and the media and creative industries. She actively engages with professionals from the advertising, PR, and branding sectors, seeking opportunities for industry collaboration, research-informed teaching, and knowledge exchange.

Teaching

APB1006 Innovative Project

APB 2000 Audience Insight and Engagement

APB 3001 Brand Managment 

APB 3003 Major Project