Dr Tuan Nguyen


NameDr Tuan Nguyen
Job titleLecturer in Digital Business and Analytics
Research institute
Primary appointmentStrategy, Leadership & Operations
Email addresskellan1@mdx.ac.uk
Contact categoryAcademic staff (past)

Research outputs

Examining the cultural differences in disseminating green supply chain in global subsidiaries

Hsu, P. and Nguyen, T. 2023. Examining the cultural differences in disseminating green supply chain in global subsidiaries. Journal of Business Research. 164. https://doi.org/10.1016/j.jbusres.2023.113982

Chatbot commerce - how contextual factors affect Chatbot effectiveness

Hsu, P., Nguyen, T., Wang, C. and Huang, P. 2023. Chatbot commerce - how contextual factors affect Chatbot effectiveness. Electronic Markets. 33. https://doi.org/10.1007/s12525-023-00629-4
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