Innovation in marketing - CIM official module guide

Authored Book

Brown, M. 2019. Innovation in marketing - CIM official module guide. Chartered Institute of Marketing.
TypeAuthored Book
TitleInnovation in marketing - CIM official module guide
AuthorsBrown, M.
Abstract

This book focuses on Innovation and its impact on Marketing strategy, planning, tactics and measurement.

Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
ISBN
Paperback9781907368646
PublisherChartered Institute of Marketing
Publication dates
Print2019
Publication process dates
Accepted2019
Deposited24 Apr 2025
Output statusPublished
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