Dr Matthew Brown
| Name | Dr Matthew Brown |
|---|---|
| Job title | DBI - Senior Lecturer in Marketing |
| Research institute | |
| Primary appointment | Dubai - Marketing, Enterprise & Tourism |
| Email address | m.brown@mdx.ac.uk |
| ORCID | https://orcid.org/0009-0000-1447-1944 |
| Contact category | Academic staff |
Research outputs
Environmental, social and governance (ESG) emerging trends in the Middle East and North Africa (MENA) region; reflections from senior practitioners
Mackenzie, A. and Brown, M. 2026. Environmental, social and governance (ESG) emerging trends in the Middle East and North Africa (MENA) region; reflections from senior practitioners. Management & Sustainability: An Arab Review. https://doi.org/10.1108/MSAR-08-2025-0312Identifying and navigating barriers to ESG strategy implementation: perspectives of corporate senior leaders in a MENA context
Mackenzie, A. and Brown, M. 2026. Identifying and navigating barriers to ESG strategy implementation: perspectives of corporate senior leaders in a MENA context. Sustainable Development. https://doi.org/10.1002/sd.71258Barriers and drivers of ESG strategy adoption in the MENA region: leadership perspectives and strategic implications [Abstract]
Brown, M. and Mackenzie, A. 2026. Barriers and drivers of ESG strategy adoption in the MENA region: leadership perspectives and strategic implications [Abstract]. Balasubramanian, S., Kaitheri, S. and Braganza, L. (ed.) 8th Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2026). Dubai, UAE 14 - 16 Jan 2026 Middlesex University Dubai.Hedonistic vs utilitarian value co-creation in smart city Dubai, a professional expatriate experience [Abstract]
Brown, M. and Han, J. 2026. Hedonistic vs utilitarian value co-creation in smart city Dubai, a professional expatriate experience [Abstract]. Balasubramanian, S., Kaitheri, S. and Braganza, L. (ed.) 8th Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2026). Dubai, UAE 14 - 16 Jan 2026 Middlesex University Dubai.Perceptions of value from smart city Dubai, an expatriate view: a data report
Brown, M. and Han, J. 2025. Perceptions of value from smart city Dubai, an expatriate view: a data report. Frontiers in Sustainable Cities. 7. https://doi.org/10.3389/frsc.2025.1595460Co-creation and user value in the smart city digital sharing economy: perspectives of expatriates in Dubai, UAE
Brown, M. 2024. Co-creation and user value in the smart city digital sharing economy: perspectives of expatriates in Dubai, UAE. PhD thesis Middlesex UniversityCorporate social responsibility and AI and their impact on smart cities
Brown, M. 2025. Corporate social responsibility and AI and their impact on smart cities. in: Sposato, M. and Dittmar, E.C. (ed.) Transforming Corporate Social Responsibility and Business Ethics With AI IGI Global. pp. 435-462Internal Communications Measurement Matrix
Brown, M. 2023. Internal Communications Measurement Matrix. Chartered Institute of Public Relations.Internal Communications Measurement Guide
Brown, M. 2023. Internal Communications Measurement Guide. Chartered Institute of Public Relations.Paradigms lost and gained: stakeholder experiences of crisis distance learning during the Covid-19 pandemic
Epps, A., Brown, M., Nijjar, B. and Hyland, L. 2021. Paradigms lost and gained: stakeholder experiences of crisis distance learning during the Covid-19 pandemic. Journal of Digital Learning in Teacher Education. 37 (3), pp. 167-182. https://doi.org/10.1080/21532974.2021.1929587Innovation in marketing - CIM official module guide
Brown, M. 2019. Innovation in marketing - CIM official module guide. Chartered Institute of Marketing.1015
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