Dubai - Marketing, Enterprise & Tourism


TitleDubai - Marketing, Enterprise & Tourism
AlternativeDBI - MET

Latest research outputs

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Fidelity of the key elements in metaverse and consumer response
Jun, M., Kim, M. and Han, J. 2025. Fidelity of the key elements in metaverse and consumer response. Asia Pacific Journal of Information Systems. 35 (3), pp. 714-732. https://doi.org/10.14329/apjis.2025.35.3.714

Article

UN Global Compact: Communication on Engagement 2025
Mackenzie, A. and Romano, R. 2025. UN Global Compact: Communication on Engagement 2025. UN Global Compact.

Working paper

Perceptions of value from smart city Dubai, an expatriate view: a data report
Brown, M. and Han, J. 2025. Perceptions of value from smart city Dubai, an expatriate view: a data report. Frontiers in Sustainable Cities. 7. https://doi.org/10.3389/frsc.2025.1595460

Article

Online fan community engagement : bright and dark sides for human brand loyalty
Han, J., Jun, M. and Kim, M. 2025. Online fan community engagement : bright and dark sides for human brand loyalty. Asia Pacific Journal of Information Systems. 35 (1), pp. 101-118. https://doi.org/10.14329/apjis.2025.35.1.101

Article

The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies
Kim, J.M., Jun, M. and Han, J. 2025. The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies. Marketing Intelligence & Planning. https://doi.org/10.1108/mip-04-2024-0270

Article

Corporate social responsibility and AI and their impact on smart cities
Brown, M. 2025. Corporate social responsibility and AI and their impact on smart cities. in: Sposato, M. and Dittmar, E.C. (ed.) Transforming Corporate Social Responsibility and Business Ethics With AI IGI Global. pp. 435-462

Book chapter

Influence of religion on the entrepreneurial mindset and the mediating role of entrepreneurial self-confidence: a study of the restaurant industry
Lim, S., Jun, M. and Han, J. 2025. Influence of religion on the entrepreneurial mindset and the mediating role of entrepreneurial self-confidence: a study of the restaurant industry. Service Business. 19 (1). https://doi.org/10.1007/s11628-025-00584-4

Article

Co-creation and user value in the smart city digital sharing economy: perspectives of expatriates in Dubai, UAE
Brown, M. 2024. Co-creation and user value in the smart city digital sharing economy: perspectives of expatriates in Dubai, UAE. PhD thesis Middlesex University

PhD thesis

Positive outcomes of attachment toward smartphone applications
Jun, M., Kim, M. and Han, J. 2024. Positive outcomes of attachment toward smartphone applications. Journal of Consumption Culture. 2024 (9), pp. 1-19. https://doi.org/10.17053/jcc.2024.27.3.001

Article

Examining the digital technology usage of older adults as determinants of life satisfaction in the digital divide
Jun, M., Kim, M. and Han, J. 2024. Examining the digital technology usage of older adults as determinants of life satisfaction in the digital divide. Journal of Applied Gerontology. 44 (8), pp. 1349-1357. https://doi.org/10.1177/07334648241302674

Article

Artificial intelligence and machine learning-based decision support system for forecasting electric vehicles' power requirement
Jauhar, S., Sethi, S., Kamble, S., Mathew, S. and Belhadi, A. 2024. Artificial intelligence and machine learning-based decision support system for forecasting electric vehicles' power requirement. Technological Forecasting and Social Change. 204. https://doi.org/10.1016/j.techfore.2024.123396

Article

UN Global Compact: Communication on Engagement 2023
Mackenzie, A. and Ahmad, M. 2023. UN Global Compact: Communication on Engagement 2023. UN Global Compact.

Working paper

Internal Communications Measurement Matrix
Brown, M. 2023. Internal Communications Measurement Matrix. Chartered Institute of Public Relations.

Technical report

Internal Communications Measurement Guide
Brown, M. 2023. Internal Communications Measurement Guide. Chartered Institute of Public Relations.

Manual

Identifying drivers and hindrances to the disposal of used mobile phones: a study of user behavior in the UAE
Patrao, G. and Karnik, A. 2023. Identifying drivers and hindrances to the disposal of used mobile phones: a study of user behavior in the UAE. SAGE Open. 13 (3). https://doi.org/10.1177/21582440231196757

Article

The Climate Solutions Symposium: Accelerating Climate Action for a Sustainable Future [Moderated panel discussion]
Scanlon, X., Okamoto, S., Basu, K., Mackenzie, A. and King, S. 2023. The Climate Solutions Symposium: Accelerating Climate Action for a Sustainable Future [Moderated panel discussion]. The Climate Solutions Symposium: Accelerating hashtag#ClimateAction for a Sustainable Future. Middlesex University Dubai, UAE 06 Dec 2023

Conference item

The role of life satisfaction: hidden link between brand attachment and brand supportive behavior
Han, J., Jun, M. and Kim, M. 2023. The role of life satisfaction: hidden link between brand attachment and brand supportive behavior. 2023 AMA Summer Academic Conference. San Francisco, United States 04 - 06 Aug 2023

Conference poster

Customer engagement through augmented reality filter on social media influences purchase decisions
Bhat, N. and Han, J. 2023. Customer engagement through augmented reality filter on social media influences purchase decisions. 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023). Middlesex University Dubai 03 - 04 May 2023

Conference item

Avatar and self-concept in the era of metaverse
Jun, M., Kim, M. and Han, J. 2023. Avatar and self-concept in the era of metaverse. 2023 Global Marketing Conference. Seoul, Republic of Korea 20 - 23 Jul 2023 Global Alliance of Marketing & Management Associations. pp. 317 https://doi.org/10.15444/GMC2023.04.03.01

Conference item

The role of avatar: how do we create the positive consumer experience in the era of metaverse?
Kim, M., Jun, M. and Han, J. 2023. The role of avatar: how do we create the positive consumer experience in the era of metaverse? 2023 AMA Summer Academic Conference. San Francisco, United States 04 - 06 Aug 2023

Conference poster

When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations
Jun, M., Han, J., Zhou, Z. and Eisingerich, A. 2023. When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations. Journal of Business Research. 164. https://doi.org/10.1016/j.jbusres.2023.113951

Article

Political incumbency effects in India: a regional analysis
Karnik, A., Lalvani, M. and Phatak, M. 2023. Political incumbency effects in India: a regional analysis. Studies in Economics and Econometrics. 47 (1), pp. 43-60. https://doi.org/10.1080/03796205.2023.2185666

Article

Do we look 'good?' Characterizing the influence of brand ethical value on consumer ad avoidance behaviour
Romano, R. and Han, J. 2022. Do we look 'good?' Characterizing the influence of brand ethical value on consumer ad avoidance behaviour. 6th International Conference on Emerging Research Paradigms in Business and Social Sciences. Online - Virtual conference 24 - 26 Feb 2022 Middlesex University Dubai.

Conference item

Bright and dark sides of engaging in fan communities for human brand loyalty
Han, J., Jun, M. and Kim, M. 2022. Bright and dark sides of engaging in fan communities for human brand loyalty. 2022 AMA Summer Academic Conference. Chicago, IL, USA 12 - 14 Aug 2022 American Marketing Association (AMA).

Conference paper

Wearable devices: how to manage consumer anxiety that coexists with positive perceptions
Kim, M., Han, J. and Jun, M. 2022. Wearable devices: how to manage consumer anxiety that coexists with positive perceptions. 2022 AMA Summer Academic Conference. Chicago, IL, USA 12 - 14 Aug 2022 American Marketing Association (AMA). pp. 1040-1043

Conference paper

The way of the social media: focused on the needs for social-connection
Kim, M., Jun, M. and Han, J. 2022. The way of the social media: focused on the needs for social-connection. 2022 Korean Scholars of Marketing Science (KSMS) International Conference. Seoul, South Korea 05 - 05 Nov 2022

Conference item

Bank performance and noninterest income: evidence from countries in the Asian region
Antao, S. and Karnik, A. 2022. Bank performance and noninterest income: evidence from countries in the Asian region. Asia-Pacific Financial Markets. 29 (3), pp. 477-505. https://doi.org/10.1007/s10690-021-09357-1

Article

UN Global Compact: Communication on Engagement 2021
Mackenzie, A., McConnon, R. and Ahmad, M. 2021. UN Global Compact: Communication on Engagement 2021. UN Global Compact.

Working paper

The impact of accessibility of mobile devices on the intention to post online reviews
Han, J. and Jun, M. 2021. The impact of accessibility of mobile devices on the intention to post online reviews. European Journal of Management & Business Economics. 30 (3), pp. 386-398. https://doi.org/10.1108/EJMBE-07-2020-0185

Article

Paradigms lost and gained: stakeholder experiences of crisis distance learning during the Covid-19 pandemic
Epps, A., Brown, M., Nijjar, B. and Hyland, L. 2021. Paradigms lost and gained: stakeholder experiences of crisis distance learning during the Covid-19 pandemic. Journal of Digital Learning in Teacher Education. 37 (3), pp. 167-182. https://doi.org/10.1080/21532974.2021.1929587

Article

Examining the linkage between class attendance at university and academic performance in an international branch campus setting
Karnik, A., Kishore, P. and Meraj, M. 2020. Examining the linkage between class attendance at university and academic performance in an international branch campus setting. Research in Comparative and International Education. 15 (4), pp. 371-390. https://doi.org/10.1177/1745499920958855

Article

Innovation in marketing - CIM official module guide
Brown, M. 2019. Innovation in marketing - CIM official module guide. Chartered Institute of Marketing.

Authored Book

Economic and institutional determinants of FDI
Kishore, P. and Karnik, A. 2018. Economic and institutional determinants of FDI. 4th International Conference on Emerging Research Paradigms in Business and Social Sciences. Dubai, UAE 16 - 18 Jan 2018

Conference item

Augmenting bug localization with part-of-speech and invocation
Zhou, Y., Tong, Y., Chen, T. and Han, J. 2017. Augmenting bug localization with part-of-speech and invocation. International Journal of Software Engineering and Knowledge Engineering. 27 (06), pp. 925-949. https://doi.org/10.1142/s0218194017500346

Article

Examining the linkage between class attendance and academic performance
Karnik, A., Kishore, P. and Meraj, M. 2015. Examining the linkage between class attendance and academic performance. 3rd International Conference on Emerging Research Paradigms in Business and Social Sciences. Dubai, UAE 24 - 26 Nov 2015 pp. 470-475

Conference paper

Assessing UAE's oil dependence: an optimal control approach
Fernandes, C. and Karnik, A. 2009. Assessing UAE's oil dependence: an optimal control approach. Education, Business and Society: Contemporary Middle Eastern Issues. 2 (2), pp. 138-152. https://doi.org/10.1108/17537980910960708

Article

Natural resource dependence: a macroeconometric model for the United Arab Emirates
Karnik, A. and Fernandes, C. 2009. Natural resource dependence: a macroeconometric model for the United Arab Emirates. Applied Economics. 41 (9), pp. 1157-1174. https://doi.org/10.1080/00036840601019109

Article