Customer engagement through augmented reality filter on social media influences purchase decisions
Conference paper
Bhat, N. and Han, J. 2023. Customer engagement through augmented reality filter on social media influences purchase decisions. 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023). Middlesex University Dubai 03 - 04 May 2023
Type | Conference paper |
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Title | Customer engagement through augmented reality filter on social media influences purchase decisions |
Authors | Bhat, N. and Han, J. |
Abstract | The psychology of using augmented reality (AR) filters on social media can be influenced by several factors. Some possible psychological and motivational factors influencing AR filters' use on social media include entertainment value, aesthetics, social influence, personal expression, convenience, and product information. In addition, people use AR filters if it helps them achieve their goals, such as by enhancing their social status or making them more attractive to others. |
Sustainable Development Goals | 9 Industry, innovation and infrastructure |
Middlesex University Theme | Creativity, Culture & Enterprise |
Conference | 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023) |
Proceedings Title | 2nd International Conference on Technology, Innovation and Sustainability in Business Management: Book of Abstracts |
Publication process dates | |
Submitted | 31 Mar 2023 |
Accepted | 10 Apr 2023 |
Deposited | 02 Nov 2023 |
Output status | Published |
Web address (URL) of conference proceedings | https://api.mdx.ac.ae/uploads/BOOK_OF_ABSTRACTS_c609d3d94e.pdf?updated_at=2023-05-08T09:59:19.842Z |
Language | English |
https://repository.mdx.ac.uk/item/w52q0
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