Antecedents and outcomes of attachment towards smartphone applications

Article

Kim, C., Jun, M., Han, J., Kim, M. and Kim, J. 2013. Antecedents and outcomes of attachment towards smartphone applications. International Journal of Mobile Communications. 11 (4), pp. 393-411. https://doi.org/10.1504/IJMC.2013.055750
TypeArticle
TitleAntecedents and outcomes of attachment towards smartphone applications
AuthorsKim, C., Jun, M., Han, J., Kim, M. and Kim, J.
Abstract

The purpose of this study is to examine how consumers' attachment towards mobile applications is influenced by the antecedent variables, self-connection and social-connection, and how the attachment influences the outcome variables, brand supportive behaviours, self-efficacy and ultimately life satisfaction. To formally examine the phenomenon of mobile consumption, we borrow theoretical frameworks such as attachment theory and the broaden-and-build theory, from well-established existing studies. Our analysis of survey data from Korean consumers reveals that the more users feel self-connected or socially connected with mobile applications, the stronger they build attachment with the applications. It also shows that when users have stronger attachment with applications, they show not only more supportive Words-Of-Mouth (WOM) for the mobile applications, but also higher self-efficacy and higher life satisfaction, in general. Several important managerial implications are provided for managers and marketers to help make powerful mobile applications for effective mobile communications.

Keywordsmobile consumption; smartphone application; self-connection; social-connection; brand attachment; WOM; words-of-mouth; self-efficacy; life satisfaction; Korean case; mobile communications
Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherInderscience
JournalInternational Journal of Mobile Communications
ISSN1470-949X
Electronic1741-5217
Publication dates
Online03 Apr 2013
Print07 Aug 2013
Publication process dates
Accepted2013
Deposited30 Oct 2023
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1504/IJMC.2013.055750
Web of Science identifierWOS:000325419000005
LanguageEnglish
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