Antecedents and outcomes of attachment towards smartphone applications
Article
Kim, C., Jun, M., Han, J., Kim, M. and Kim, J. 2013. Antecedents and outcomes of attachment towards smartphone applications. International Journal of Mobile Communications. 11 (4), pp. 393-411. https://doi.org/10.1504/IJMC.2013.055750
Type | Article |
---|---|
Title | Antecedents and outcomes of attachment towards smartphone applications |
Authors | Kim, C., Jun, M., Han, J., Kim, M. and Kim, J. |
Abstract | The purpose of this study is to examine how consumers' attachment towards mobile applications is influenced by the antecedent variables, self-connection and social-connection, and how the attachment influences the outcome variables, brand supportive behaviours, self-efficacy and ultimately life satisfaction. To formally examine the phenomenon of mobile consumption, we borrow theoretical frameworks such as attachment theory and the broaden-and-build theory, from well-established existing studies. Our analysis of survey data from Korean consumers reveals that the more users feel self-connected or socially connected with mobile applications, the stronger they build attachment with the applications. It also shows that when users have stronger attachment with applications, they show not only more supportive Words-Of-Mouth (WOM) for the mobile applications, but also higher self-efficacy and higher life satisfaction, in general. Several important managerial implications are provided for managers and marketers to help make powerful mobile applications for effective mobile communications. |
Keywords | mobile consumption; smartphone application; self-connection; social-connection; brand attachment; WOM; words-of-mouth; self-efficacy; life satisfaction; Korean case; mobile communications |
Sustainable Development Goals | 9 Industry, innovation and infrastructure |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Inderscience |
Journal | International Journal of Mobile Communications |
ISSN | 1470-949X |
Electronic | 1741-5217 |
Publication dates | |
Online | 03 Apr 2013 |
07 Aug 2013 | |
Publication process dates | |
Accepted | 2013 |
Deposited | 30 Oct 2023 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1504/IJMC.2013.055750 |
Web of Science identifier | WOS:000325419000005 |
Language | English |
https://repository.mdx.ac.uk/item/w20x8
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