Impact of online community engagement on community loyalty and social well-being

Article

Han, J., Jun, M. and Kim, M. 2019. Impact of online community engagement on community loyalty and social well-being. Social Behavior and Personality: an international journal. 47 (1), pp. 1-8. https://doi.org/10.2224/sbp.7545
TypeArticle
TitleImpact of online community engagement on community loyalty and social well-being
AuthorsHan, J., Jun, M. and Kim, M.
Abstract

We examined how engaging in an online community affects members’ community loyalty and social well-being. Based on findings in extant literature, we proposed that a sense of collective efficacy would play an important role in addressing the impacts of online community engagement on both community loyalty and social well-being of members. We used data from online fan communities in South Korea and found that engaging in the online community positively influenced both community loyalty and social well-being through enhancing a sense of collective efficacy. Our findings contribute to the literature by revealing the important role of collective efficacy in online communities. Limitations of this study and directions for further research are discussed.

Keywordsonline community; community engagement; community loyalty; social well-being; collective efficacy
Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherScientific Journal Publishers
JournalSocial Behavior and Personality: an international journal
ISSN0301-2212
Electronic1179-6391
Publication dates
Print23 Jan 2019
Publication process dates
Accepted2019
Deposited27 Oct 2023
Output statusPublished
Web address (URL)https://aws.sbp-journal.com/index.php/sbp/article/view/7545
Digital Object Identifier (DOI)https://doi.org/10.2224/sbp.7545
Scopus EID2-s2.0-85065988980
Web of Science identifierWOS:000458036100014
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/v65v7

Log in to edit
  • 70
    total views
  • 0
    total downloads
  • 4
    views this month
  • 0
    downloads this month

Export as

Related outputs

When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations
Jun, M., Han, J., Zhou, Z. and Eisingerich, A. 2023. When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations. Journal of Business Research. 164. https://doi.org/10.1016/j.jbusres.2023.113951
The role of life satisfaction: hidden link between brand attachment and brand supportive behavior
Han, J., Jun, M. and Kim, M. 2023. The role of life satisfaction: hidden link between brand attachment and brand supportive behavior. 2023 AMA Summer Academic Conference. San Francisco, United States 04 - 06 Aug 2023
Avatar and self-concept in the era of metaverse
Jun, M., Kim, M. and Han, J. 2023. Avatar and self-concept in the era of metaverse. 2023 Global Marketing Conference. Seoul, Republic of Korea 20 - 23 Jul 2023 Global Alliance of Marketing & Management Associations. pp. 317 https://doi.org/10.15444/GMC2023.04.03.01
Customer engagement through augmented reality filter on social media influences purchase decisions
Bhat, N. and Han, J. 2023. Customer engagement through augmented reality filter on social media influences purchase decisions. 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023). Middlesex University Dubai 03 - 04 May 2023
The role of avatar: how do we create the positive consumer experience in the era of metaverse?
Kim, M., Jun, M. and Han, J. 2023. The role of avatar: how do we create the positive consumer experience in the era of metaverse? 2023 AMA Summer Academic Conference. San Francisco, United States 04 - 06 Aug 2023
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection
Kim, M., Jun, M. and Han, J. 2023. The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection. Asia Pacific Journal of Marketing and Logistics. 35 (1), pp. 1-16. https://doi.org/10.1108/APJML-01-2021-0066
The impact of comment history disclosure on online comment posting behaviors
Kim, J., Han, J. and Jiang, S. 2023. The impact of comment history disclosure on online comment posting behaviors. Information Technology and People. 36 (7), pp. 2847-2868. https://doi.org/10.1108/itp-09-2021-0692
Examining the negative relationship between length of stay at a hotel and customer satisfaction: Evidence from online customer reviews
Kim, J. and Han, J. 2023. Examining the negative relationship between length of stay at a hotel and customer satisfaction: Evidence from online customer reviews. International Journal of Contemporary Hospitality Management. 35 (12), pp. 4099-4116. https://doi.org/10.1108/ijchm-04-2022-0437
The determinants of digital trust of senior consumers in the era of digital transformation
Jun, M., Kim, M. and Han, J. 2022. The determinants of digital trust of senior consumers in the era of digital transformation. Knowledge Management Research. 23 (4), pp. 297-318. https://doi.org/10.15813/kmr.2022.23.4.014
Consumer perceptions towards unsolicited advertisements on social media
Romano, R. and Han, J. 2022. Consumer perceptions towards unsolicited advertisements on social media. Data. 7 (10). https://doi.org/10.3390/data7100138
Bright and dark sides of engaging in fan communities for human brand loyalty
Han, J., Jun, M. and Kim, M 2022. Bright and dark sides of engaging in fan communities for human brand loyalty. 2022 AMA Summer Academic Conference. Chicago, IL, USA 12 - 14 Aug 2022 American Marketing Association (AMA).
Wearable Devices: how to manage consumer anxiety that coexists with positive perceptions
Kim, M., Han, J. and Jun, M. 2022. Wearable Devices: how to manage consumer anxiety that coexists with positive perceptions. 2022 AMA Summer Academic Conference. Chicago, IL, USA 12 - 14 Aug 2022 American Marketing Association (AMA). pp. 1040-1043
Do we look 'good?' Characterizing the influence of brand ethical value on consumer ad avoidance behaviour
Romano, R. and Han, J. 2022. Do we look 'good?' Characterizing the influence of brand ethical value on consumer ad avoidance behaviour. 6th International Conference on Emerging Research Paradigms in Business and Social Sciences. Online - Virtual conference 24 - 26 Feb 2022 Middlesex University, Dubai.
The way of the social media: focused on the needs for social-connection
Kim, M., Jun, M. and Han, J. 2022. The way of the social media: focused on the needs for social-connection. 2022 Korean Scholars of Marketing Science (KSMS) International Conference. Seoul, South Korea 05 - 05 Nov 2022
Impact of the length of stay at hotels on online reviews
Kim, J. and Han, J. 2022. Impact of the length of stay at hotels on online reviews. International Journal of Contemporary Hospitality Management. 34 (4), pp. 1249-1269. https://doi.org/10.1108/ijchm-05-2021-0659
Female executive leadership and corporate social responsibility
Hyun, S., Kim, J., Han, J. and Anderson, M. 2022. Female executive leadership and corporate social responsibility. Accounting and Finance. 62 (3), pp. 3475-3511. https://doi.org/10.1111/acfi.12894
The impact of accessibility of mobile devices on the intention to post online reviews
Han, J. and Jun, M. 2021. The impact of accessibility of mobile devices on the intention to post online reviews. European Journal of Management & Business Economics. 30 (3), pp. 386-398. https://doi.org/10.1108/EJMBE-07-2020-0185
Do same-level review ratings have the same level of review helpfulness? The role of information diagnosticity in online reviews
Kim, M., Han, J. and Jun, M. 2020. Do same-level review ratings have the same level of review helpfulness? The role of information diagnosticity in online reviews. Information Technology and Tourism. 22 (4), pp. 563-591. https://doi.org/10.1007/s40558-020-00191-1
Differences in mobile and nonmobile reviews: the role of perceived costs in review-posting
Min Kim, J., Han, J. and Jun, M. 2020. Differences in mobile and nonmobile reviews: the role of perceived costs in review-posting. International Journal of Electronic Commerce. 24 (4), pp. 450-473. https://doi.org/10.1080/10864415.2020.1806468
Do same-level review ratings have the same level of review helpfulness? The role of information diagnosticity in online reviews
Kim, M., Han, J. and Jun, M. 2020. Do same-level review ratings have the same level of review helpfulness? The role of information diagnosticity in online reviews. Blanchard, S., Epp, A. and Mallapragada, G. (ed.) 2020 AMA Summer Academic Conference. Online 18 - 20 Aug 2020 American Marketing Association (AMA). pp. 331-332
Influence of congruency between ideal self and brand image on Sustainable Happiness
Han, J., Jun, M., Kim, M. and Key, S. 2018. Influence of congruency between ideal self and brand image on Sustainable Happiness. Sustainability. 10 (11). https://doi.org/10.3390/su10114076
Community engagement and community identification in social community: Collective efficacy as mediator
Jun, M., Kim, M. and Han, J. 2018. Community engagement and community identification in social community: Collective efficacy as mediator. Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology. 8 (8), pp. 767-774. https://doi.org/10.35873/ajmahs.2018.8.8.074
Augmenting bug localization with part-of-speech and invocation
Zhou, Y., Tong, Y., Chen, T. and Han, J. 2017. Augmenting bug localization with part-of-speech and invocation. International Journal of Software Engineering and Knowledge Engineering. 27 (06), pp. 925-949. https://doi.org/10.1142/s0218194017500346
Antecedents to strong identification with fan communities of human brands
Han, J. and Shin, S. 2017. Antecedents to strong identification with fan communities of human brands. Journal of Business Research [Korean]. 32 (2), pp. 357-373. https://doi.org/10.22903/jbr.2017.32.2.357
The effect of economic powerlessness on symbolic consumption
Kim, M., Kim, C., Han, J., Jun, M. and Jeong, W. 2016. The effect of economic powerlessness on symbolic consumption. Journal of Consumer Studies. 27 (6), pp. 25-46.
What’s happening and coming next in Asia 2016?: AAB special report on Asian consumers & businesses
Kim, M., Han, J., Kim, J., Kang, M. and Kim, J. 2016. What’s happening and coming next in Asia 2016?: AAB special report on Asian consumers & businesses. Academy of Asian Business Review. 2 (1), pp. 99-118. https://doi.org/10.26816/aabr.2.1.201606.99
Strong attachment to heroes: How does it occur and affect people’s self-efficacy and ultimately quality of life?
Jun, M., Kim, C., Han, J., Kim, M. and Kim, J. 2014. Strong attachment to heroes: How does it occur and affect people’s self-efficacy and ultimately quality of life? Applied Research in Quality of Life. 11 (1), pp. 271-291. https://doi.org/10.1007/s11482-014-9369-4
The effects of brand attachment on consumer's quality of life, beyond brand performance
Kim, C., Han, J., Jun, M., Kim, M. and Kim, J. 2015. The effects of brand attachment on consumer's quality of life, beyond brand performance. Journal of Consumer Studies. 27 (4), pp. 131-152.
A case study of Alibaba: “Control your destiny or someone else will”
Han, J., Kim, M., Lee, W. and Lee, M. 2015. A case study of Alibaba: “Control your destiny or someone else will”. Academy of Asian Business Review. 1 (1), pp. 35-53.
The effect of consumer`s powerlessness on power-symbol product consumption focusing on the moderating effect of materialism
Kim, M., Kim, C., Jun, M., Han, J. and Kim, J. 2014. The effect of consumer`s powerlessness on power-symbol product consumption focusing on the moderating effect of materialism. Korea Management Review. 43 (2), pp. 329-351.
Strong attachment toward human brand and its implication for life-satisfaction and self-efficacy
Jun, M., Kim, C., Han, J., Kim, M. and Kim, J. 2014. Strong attachment toward human brand and its implication for life-satisfaction and self-efficacy. Asia Marketing Journal. 16 (1), pp. 101-116. https://doi.org/10.53728/2765-6500.1529
Dark sides of engaging in fan community of human brand
Han, J., Kim, C., Jun, M., Kim, M. and Kim, J. 2014. Dark sides of engaging in fan community of human brand. Asia Marketing Journal. 16 (1), pp. 133-148. https://doi.org/10.53728/2765-6500.1531
The effect of human brand attachment on brand supportive behavior and brand authenticity for the endorsed brands
Jun, M., Kim, C., Han, J., Kim, M., Park, J. and Kim, Y. 2014. The effect of human brand attachment on brand supportive behavior and brand authenticity for the endorsed brands. Services Marketing Journal. 7 (1), pp. 5-14.
Antecedents and outcomes of attachment towards smartphone applications
Kim, C., Jun, M., Han, J., Kim, M. and Kim, J. 2013. Antecedents and outcomes of attachment towards smartphone applications. International Journal of Mobile Communications. 11 (4), pp. 393-411. https://doi.org/10.1504/IJMC.2013.055750
How AMOREPACIFIC became a globally successful cosmetic company through unconventional but sensational marketing?
Kim, C., Han, J., Jun, M., Kim, M. and Kim, J. 2013. How AMOREPACIFIC became a globally successful cosmetic company through unconventional but sensational marketing? Asia Marketing Journal. 14 (4), pp. 95-116. https://doi.org/10.53728/2765-6500.1502
A comparative study on the effects of attachment to heroes and celebrities
Jun, M., Kim, C., Han, J., Kim, M., Kim, J. and Park, J. 2013. A comparative study on the effects of attachment to heroes and celebrities. Services Marketing Journal. 6 (2), pp. 17-26.
A case study of Shinsegae E-mart
Kim, C., Jun, M., Han, J., Kim, M., Park, J. and Kim, J. 2012. A case study of Shinsegae E-mart. Asia Marketing Journal. 14 (3), pp. 7-26. https://doi.org/10.53728/2765-6500.1487
A study of smartphone applications and their effects on users' attachment and positive WOM
Kim, C., Han, J., Jun, M., Kim, M. and Kim, J. 2012. A study of smartphone applications and their effects on users' attachment and positive WOM. Services Marketing Journal. 5 (1), pp. 27-42.
A literature review on mobile service marketing in Korea
Kim, C., Jun, M., Kim, M., Han, J. and Koo, J. 2011. A literature review on mobile service marketing in Korea. Services Marketing Journal. 4 (1), pp. 53-73.
Strong attachment toward human brand: Its antecedents and implication for the quality of life
Kim, C., Jun, M., Kim, M. and Han, J. 2010. Strong attachment toward human brand: Its antecedents and implication for the quality of life. Journal of Consumer Studies. 21 (4), pp. 241-275.