Community engagement and community identification in social community: Collective efficacy as mediator

Article

Jun, M., Kim, M. and Han, J. 2018. Community engagement and community identification in social community: Collective efficacy as mediator. Asia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology. 8 (8), pp. 767-774. https://doi.org/10.35873/ajmahs.2018.8.8.074
TypeArticle
TitleCommunity engagement and community identification in social community: Collective efficacy as mediator
AuthorsJun, M., Kim, M. and Han, J.
Abstract

We examined the relationship between how the engaging in social community and how the members identify themselves with their communities. In addition, we also investigated that how collective efficacy, belief in group capacity, emerged from community engagement mediate the relationship. Analysis by using data from various fan communities of celebrities (N=333) showed that community engagement is positively associated with community identification. More importantly, collective efficacy partially mediated the relationship. Our finding contributes to social community literature as it revealed an underlying mechanism of how community engagement increases community identification by strengthening a sense of collective efficacy. In addition, it would be worthwhile if further studies examine other mediators or moderators in order to provide deeper understanding how community engagement leads community identification.

Keywordssocial community; online community; community engagement; community identification; collective efficacy
Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherConvergent Research Society Among Humanities, Sociology, Science, and Technology
JournalAsia-Pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
ISSN2383-5281
Publication dates
Print31 Aug 2018
Publication process dates
Submitted29 May 2018
Accepted13 Jul 2018
Deposited31 Oct 2023
Output statusPublished
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File made open as per terms at: https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART00237... and http://doi.org/10.35873/ajmahs.2018.8.8.074.

Digital Object Identifier (DOI)https://doi.org/10.35873/ajmahs.2018.8.8.074
LanguageEnglish
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