Ms. Muneeza Sandeela

NameMs. Muneeza Sandeela
Job titleDBI - CPC BA MKT & Head UG Business Co-Curr
Research institute
Primary appointmentDubai - Marketing, Enterprise & Tourism
Email addressm.sandeela@mdx.ac.uk
ORCIDhttps://orcid.org/0009-0006-9340-7580
Contact categoryAcademic staff

Research outputs

Sponsorship of case study competitions and impact on brand equity-an exploratory study in the UAE higher education sector

Shoaib, M., Kumar, V., Mashood, N. and Sayani, H. 2017. Sponsorship of case study competitions and impact on brand equity-an exploratory study in the UAE higher education sector. International Journal of Technology and Educational Marketing. 7 (2), pp. 24-44. https://doi.org/10.4018/ijtem.2017070103
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