Mr. Balamurugan Annamalai
| Name | Mr. Balamurugan Annamalai |
|---|---|
| Job title | DBI - Senior Lecturer in Digital Marketing |
| Research institute | |
| Primary appointment | Dubai - Marketing, Enterprise & Tourism |
| Email address | b.annamalai@mdx.ac.uk |
| ORCID | https://orcid.org/0000-0001-8405-6455 |
| Contact category | Academic staff |
Research outputs
What shapes perceptions in sustainable luxury hospitality? Investment or collaboration
ShabbirHusain, R.V., Annamalai, B., Chandrasekaran, S. and Varshney, S. 2026. What shapes perceptions in sustainable luxury hospitality? Investment or collaboration. Tourism Recreation Research. 51 (4), pp. 1462-1476. https://doi.org/10.1080/02508281.2025.2498960Social media content strategy for DMOs: examining linguistic style in times of crisis
Chandrasekaran, S., ShabbirHusain, R.V. and Annamalai, B. 2024. Social media content strategy for DMOs: examining linguistic style in times of crisis. Asia Pacific Journal of Tourism Research. 29 (5), pp. 559-576. https://doi.org/10.1080/10941665.2024.2339297Consumer behavior in Islamic banking: a systematic literature review and agenda for future research
ShabbirHusain, R.V., Annamalai, B. and Chandrasekaran, S. 2024. Consumer behavior in Islamic banking: a systematic literature review and agenda for future research. Journal of Islamic Marketing. 15 (5), pp. 1326-1349. https://doi.org/10.1108/jima-06-2023-0195Global multi-sport events: content strategy for driving fan engagement on Twitter
ShabbirHusain, R.V., Annamalai, B. and Chandrasekaran, S. 2023. Global multi-sport events: content strategy for driving fan engagement on Twitter. Sport, Business and Management: An International Journal. 13 (4), pp. 450-469. https://doi.org/10.1108/sbm-10-2022-0094The power of words: driving online consumer engagement in Fintech
ShabbirHusain, R.V., Pathak, A.A., Chandrasekaran, S. and Annamalai, B. 2024. The power of words: driving online consumer engagement in Fintech. International Journal of Bank Marketing. 42 (2), pp. 331-355. https://doi.org/10.1108/IJBM-11-2022-0519Driving citizen engagement through Twitter: the case of COVID‐19 vaccination drive in India
Annamalai, B., Chandrasekaran, S. and Pathak, A.A. 2023. Driving citizen engagement through Twitter: the case of COVID‐19 vaccination drive in India. Journal of Public Affairs. 23 (2). https://doi.org/10.1002/pa.2858Social media and tourism: a cross-platform study of Indian DMOs
Chandrasekaran, S., ShabbirHusain, R.V. and Annamalai, B. 2023. Social media and tourism: a cross-platform study of Indian DMOs. Current Issues in Tourism. 26 (16), pp. 2727-2744. https://doi.org/10.1080/13683500.2022.2142098Analysis of motor vehicle accidents: comparison between before and during the COVID-19 lockdown in Maharashtra, India
Pathak, A.A., Chandrasekaran, S. and Annamalai, B. 2023. Analysis of motor vehicle accidents: comparison between before and during the COVID-19 lockdown in Maharashtra, India. Transportation Research Record: Journal of the Transportation Research Board. 2677 (4), pp. 503-516. https://doi.org/10.1177/03611981221089936Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league
Annamalai, B., ShabbirHusain, R.V., Chandrasekaran, S. and Varshney, S. 2022. Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league. International Journal of Sport Management and Marketing. 22 (1-2), pp. 120-141. https://doi.org/10.1504/ijsmm.2022.121251Social media content strategy for sport clubs to drive fan engagement
Annamalai, B., Yoshida, M., Varshney, S., Pathak, A.A. and Venugopal, P. 2021. Social media content strategy for sport clubs to drive fan engagement. Journal of Retailing and Consumer Services. 62. https://doi.org/10.1016/j.jretconser.2021.102648107
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