Factors influencing international students’ decisions in choosing a Cyprus higher education institution: implications for recruitment and marketing
DProf thesis
Americanos, A. 2011. Factors influencing international students’ decisions in choosing a Cyprus higher education institution: implications for recruitment and marketing. DProf thesis Middlesex University Institute of Work Based Learning.
Type | DProf thesis |
---|---|
Title | Factors influencing international students’ decisions in choosing a Cyprus higher education institution: implications for recruitment and marketing |
Authors | Americanos, A. |
Abstract | This research project was the first of its kind to be carried out for any of Cyprus’s Higher Educational Institution (HEI). Its purpose was to determine and study the factors influencing international students’ decisions in choosing a Cyprus HEI, namely Americanos College (AC). It therefore establishes and contributes to the understanding of the factors that ‘pull’ students to Cyprus and its HEIs. Based on the findings, the primary research aim was to suggest changes to the current recruitment and marketing policies and practices of AC, in order to increase AC’s international student population. |
Research Group | Work and Learning Research Centre |
Department name | Institute of Work Based Learning. |
Institution name | Middlesex University |
Publication dates | |
18 May 2012 | |
Publication process dates | |
Deposited | 18 May 2012 |
Completed | Apr 2011 |
Output status | Published |
Language | English |
File |
https://repository.mdx.ac.uk/item/83q5z
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