Lights on at the end of the party: are lads mags’ mainstreaming dangerous sexism?

Article


Horvath, M., Hegarty, P., Tyler, S. and Mansfield, S. 2012. Lights on at the end of the party: are lads mags’ mainstreaming dangerous sexism? British Journal of Psychology. 103 (4), pp. 454-471.
TypeArticle
TitleLights on at the end of the party: are lads mags’ mainstreaming dangerous sexism?
AuthorsHorvath, M., Hegarty, P., Tyler, S. and Mansfield, S.
Abstract

Research has suggested that some magazines targeted at young men – lads’ mags – are normalizing extreme sexist views by presenting those views in a mainstream context. Consistent with this view, young men in Study 1 (n=90) identified more with derogatory quotes about women drawn from recent lads’ mags, and from interviews with convicted rapists, when those quotes were attributed to lads’mags, than when they were attributed to convicted rapists. In Study 2, 40 young women and men could not reliably judge the source of those same quotes. While these participants sometimes voiced the belief that the content of lads’ mags was ‘normal’ while rapists’ talk was ‘extreme’, they categorized quotes from both sources as derogatory with equal frequency. Jointly, the two studies show an overlap in the content of convicted rapists’ talk and the contents of contemporary lads’ mags, and suggest that the framing of such content within lads’ mags may normalize it for young men.

Research GroupQualitative and Mixed Methods Research group
Forensic Psychology Research group
PublisherWiley
The British Psychological Society
JournalBritish Journal of Psychology
ISSN0007-1269
Electronic2044-8295
Publication dates
PrintNov 2012
Publication process dates
Deposited22 Nov 2012
Output statusPublished
Web address (URL)http://dx.doi.org/10.1111/j.2044-8295.2011.02086.x
LanguageEnglish
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