Arts-based creativity facilitating organisational innovation

Arts-based creativity has a role to play in bringing innovation to the workplace in the world of organisational life. The application of artistic practices and techniques drawn from the visual arts and performing arts are particularly suited to releasing individual creativity, the foundation in which organisations can innovate their business processes to produce new products and services.
This paper will draw upon a final year undergraduate module at Middlesex University Business School, London, UK, entitled ‘Facilitating Creativity in Business’ using the arts to encourage creative thinking leading to developing organisational brainstorming and problem solving. And the analysis of management elective titled ‘Developing Creativity in Business’ offered at the School of Business Administration, Portland State University, USA, conducted by Ellen West. The paper will examine the artistic techniques and processes used by individuals to embed creativity right into the centre of their working practices, making them an integral part of the business culture rather than just a process to add on, and the links that have been made.