Dancing to another tune: classical music in nightclubs and other non-traditional venues

Indeed, the number of classical music concerts in non-traditional venues worldwide is too great to chronicle here; instead, this chapter will focuses on British developments. Indeed, the number of classical music concerts in non-traditional venues worldwide is too great to chronicle; this chapter focusES on British developments. National Portfolio Organisations looking to widen their reach might do well to try out a new venue, collaborate with existing organisations, or adopt some of the innovations examined in this chapter. In the United Kingdom, performances of classical music in non-traditional venues are widespread. Nonclassical was founded by the composer Gabriel Prokofiev, whose background in electronic music had inspired him to set up Nonstop, a small experimental dance music label. By giving the audience time and space to socialise before, after, and even during performances, organisers of classical music concerts in non-traditional venues acknowledge there is more to attending a concert than just listening to music.

This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in The Classical Music Industry on 06 June 2018, available online: http://www.routledge.com/9781138203693 or http://www.crcpress.com/9781138203693

Hardback published June 10, 2018
Paperback published May 28, 2020