Maritime Bus: Goal setting and surviving the pandemic crisis [Case study and teaching notes]

Maritime Bus is a case study focusing on entrepreneurship; strategy; goal setting and decision-making during the global pandemic crisis. The entrepreneuer in this case is faced with navigating a busing company in Atlantic Canada through declining ridership, mounting financial pressures and contemplating laying off staff. This case will certainly challenge and motivate your undergraduate or graduate students.
The teaching note outlines the corresponding "Maritime Bus Goal Setting and Surviving the Pandemic Crisis." The purpose of a case study teaching note is to provide educators with a comprehensive and detailed guide on how to effectively use a specific case study in the classroom. It serves as a roadmap for instructors, offering insights into the case's objectives, key themes, and potential teaching strategies. The teaching note outlines the case's background information, identifies important teaching points, and suggests discussion questions, analysis frameworks, and recommended resources. It also assists instructors in managing classroom dynamics, addressing potential challenges, and facilitating meaningful student engagement. Ultimately, the teaching note aims to enhance the learning experience by empowering educators to effectively navigate and leverage the case study material to promote critical thinking, problem-solving, and application of concepts.