Strategic Marketing, Consumer Behaviour and Branding/Identity group
| Title | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
|---|
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Industry in transition: corporate identity on hold?
Melewar, T.C. and Bains, N. 2002. Industry in transition: corporate identity on hold? International Journal of Bank Marketing. 20 (2), pp. 57-66. https://doi.org/10.1108/02652320210419661Article
Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89Article
Business-to-business relationship marketing: an internet and international perspective
Melewar, T., Hunt, C. and Bridgewater, S. 2001. Business-to-business relationship marketing: an internet and international perspective. The Marketing Review. 2 (2), pp. 169-185. https://doi.org/10.1362/1469347012569832Article
The complexities of communicating to customers in emerging markets
Fletcher, R. and Melewar, T. 2001. The complexities of communicating to customers in emerging markets. Journal of Communication Management. 6 (1), pp. 9-23. https://doi.org/10.1108/13632540210806900Article
Ricoh Co. Ltd.
Bace, E. 1989. Ricoh Co. Ltd. Credit Week International. 7 (6), pp. 44-45.Article
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