Strategic Marketing, Consumer Behaviour and Branding/Identity group
| Title | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
|---|
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Images of mathematics in popular culture/adults' lives: a study of advertisements in the UK press
Evans, J., Tsatsaroni, A. and Staub, N. 2007. Images of mathematics in popular culture/adults' lives: a study of advertisements in the UK press. Adults Learning Mathematics: An International Journal. 2 (2), pp. 33-53.Article
Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers
Priporas, C. and Mylona, I. 2008. Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers. International Journal of Mobile Communications. 6 (4), pp. 456-466.Article
HRM practices and systems within South-Asian small businesses
McPherson, M. 2008. HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behavior & Research. 14 (6), pp. 414-439. https://doi.org/10.1108/13552550810910988Article
Ricoh Co. Ltd.
Bace, E. 1989. Ricoh Co. Ltd. Credit Week International. 7 (6), pp. 44-45.Article
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