Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Article

Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89
TypeArticle
TitleDetermining linkages between consumer choices in a social context and the consumer's values: a means–end approach
AuthorsManyiwa, S. and Crawford, I.
Abstract

This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd.

KeywordsMeans–end theory; consumer behaviour; social context; choices; attributes of choices; consequences; values
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherJohn Wiley
JournalJournal of Consumer Behaviour- an International Research Review
ISSN1479-1838
Publication dates
PrintSep 2002
Publication process dates
Deposited12 Feb 2013
Output statusPublished
Copyright Statement

Did not upload full paper- only supplied information relating to the citation of the paper

Digital Object Identifier (DOI)https://doi.org/10.1002/cb.89
LanguageEnglish
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