Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Article
Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89
Type | Article |
---|---|
Title | Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach |
Authors | Manyiwa, S. and Crawford, I. |
Abstract | This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd. |
Keywords | Means–end theory; consumer behaviour; social context; choices; attributes of choices; consequences; values |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | John Wiley |
Journal | Journal of Consumer Behaviour- an International Research Review |
ISSN | 1479-1838 |
Publication dates | |
Sep 2002 | |
Publication process dates | |
Deposited | 12 Feb 2013 |
Output status | Published |
Copyright Statement | Did not upload full paper- only supplied information relating to the citation of the paper |
Digital Object Identifier (DOI) | https://doi.org/10.1002/cb.89 |
Language | English |
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