Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Article


Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89
TypeArticle
TitleDetermining linkages between consumer choices in a social context and the consumer's values: a means–end approach
AuthorsManyiwa, S. and Crawford, I.
Abstract

This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd.

KeywordsMeans–end theory; consumer behaviour; social context; choices; attributes of choices; consequences; values
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherJohn Wiley
JournalJournal of Consumer Behaviour- an International Research Review
ISSN1479-1838
Publication dates
PrintSep 2002
Publication process dates
Deposited12 Feb 2013
Output statusPublished
Copyright Statement

Did not upload full paper- only supplied information relating to the citation of the paper

Digital Object Identifier (DOI)https://doi.org/10.1002/cb.89
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/83y96

  • 19
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, S. and Jin, Z. 2020. Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management. 26 (5), pp. 654-673. https://doi.org/10.1080/10496491.2020.1729314
Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory
Manyiwa, S. 2020. Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management. 26 (1), pp. 144-161. https://doi.org/10.1080/10496491.2019.1685620
Influence of perceived city brand image on emotional attachment to the city
Manyiwa, S., Priporas, C. and Wang, X. 2018. Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. 11 (1), pp. 60-77. https://doi.org/10.1108/JPMD-01-2017-0011
Controversies in values research: methodological implications
Manyiwa, S. 2004. Controversies in values research: methodological implications. Middlesex University Business School, London.
Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies
Manyiwa, S. and Brennan, R. 2016. Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business. 6 (1), pp. 65-82. https://doi.org/10.1362/204440816X14636485174958
Fear appeals in anti-smoking advertising: how important is self-efficacy?
Manyiwa, S. and Brennan, R. 2012. Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management. 28 (11-12), pp. 1419-1437. https://doi.org/10.1080/0267257X.2012.715092
Threshold concepts in teaching and learning undergraduate marketing research
Manyiwa, S. 2006. Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University.