Dr Simon Manyiwa
| Name | Dr Simon Manyiwa |
|---|---|
| Job title | Senior Lecturer in Marketing |
| Research institute | |
| Primary appointment | Marketing, Enterprise & Tourism |
| ORCID | https://orcid.org/0000-0003-4497-8687 |
| Contact category | Academic staff (past) |
Research outputs
Gender effects on consumers' attitudes toward comedic violence in advertisements
Manyiwa, S. and Jin, Z. 2020. Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management. 26 (5), pp. 654-673. https://doi.org/10.1080/10496491.2020.1729314Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory
Manyiwa, S. 2020. Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management. 26 (1), pp. 144-161. https://doi.org/10.1080/10496491.2019.1685620Influence of perceived city brand image on emotional attachment to the city
Manyiwa, S., Priporas, C. and Wang, X. 2018. Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. 11 (1), pp. 60-77. https://doi.org/10.1108/JPMD-01-2017-0011Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies
Manyiwa, S. and Brennan, R. 2016. Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business. 6 (1), pp. 65-82. https://doi.org/10.1362/204440816X14636485174958Threshold concepts in teaching and learning undergraduate marketing research
Manyiwa, S. 2006. Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University.Fear appeals in anti-smoking advertising: how important is self-efficacy?
Manyiwa, S. and Brennan, R. 2012. Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management. 28 (11-12), pp. 1419-1437. https://doi.org/10.1080/0267257X.2012.715092Controversies in values research: methodological implications
Manyiwa, S. 2004. Controversies in values research: methodological implications. Middlesex University Business School, London.Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach
Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89440
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