Dr Simon Manyiwa


NameDr Simon Manyiwa
Job titleSenior Lecturer in Marketing
Research institute
Primary appointmentMarketing, Enterprise & Tourism
ORCIDhttps://orcid.org/0000-0003-4497-8687
Contact categoryAcademic staff (past)

Research outputs

Gender effects on consumers' attitudes toward comedic violence in advertisements

Manyiwa, S. and Jin, Z. 2020. Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management. 26 (5), pp. 654-673. https://doi.org/10.1080/10496491.2020.1729314

Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory

Manyiwa, S. 2020. Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management. 26 (1), pp. 144-161. https://doi.org/10.1080/10496491.2019.1685620

Influence of perceived city brand image on emotional attachment to the city

Manyiwa, S., Priporas, C. and Wang, X. 2018. Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. 11 (1), pp. 60-77. https://doi.org/10.1108/JPMD-01-2017-0011

Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies

Manyiwa, S. and Brennan, R. 2016. Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business. 6 (1), pp. 65-82. https://doi.org/10.1362/204440816X14636485174958

Threshold concepts in teaching and learning undergraduate marketing research

Manyiwa, S. 2006. Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University.

Fear appeals in anti-smoking advertising: how important is self-efficacy?

Manyiwa, S. and Brennan, R. 2012. Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management. 28 (11-12), pp. 1419-1437. https://doi.org/10.1080/0267257X.2012.715092

Controversies in values research: methodological implications

Manyiwa, S. 2004. Controversies in values research: methodological implications. Middlesex University Business School, London.

Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Manyiwa, S. and Crawford, I. 2002. Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review. 2 (1), pp. 54-70. https://doi.org/10.1002/cb.89
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